Revcuity, a new standalone consulting and training company, recently launched with a focus on helping businesses increase revenue at the point of sale.

The company works with organizations to enhance ancillary sales and improve customer experience by embedding certified performance managers within client teams. 

Revcuity aims to help frontline employees turn customer interactions into measurable revenue opportunities through structured coaching, custom learning and gamification platforms, incentive programs, recruitment support, and service-based sales training.

Revcuity is backed by Frontline Performance Group (FPG) and supported by its established partnerships with brands including Nissan, Toyota, Hyatt, Marriott, Hilton, Universal Theme Parks, Hertz, Avis Budget Group, Zurich, Jet2Holidays, ShareNow and Europcar. 

The company builds on FPG’s experience in strategy, analytics, and its IN-Gauge platform, with a specific emphasis on executing in the field and increasing revenue.

Revcuity president Ken Stellon leads the company and brings experience in revenue performance, frontline execution, and client growth across hospitality, automotive, and service industries.

“Many of the most important revenue moments still happen face-to-face with the customer,” Stellon said in an April 9 news release. “By embedding experienced Performance Managers directly within client operations, we help teams consistently deliver great service while confidently presenting the products and services that enhance the customer experience.”

At first, Revcuity will target industries where point-of-sale performance is critical to revenue growth and customer experience, including hospitality, automotive, financial services, and contact centers.
Geoffrey Toffetti, CEO of FPG, said the new company expands on FPG’s longstanding performance model.

“Revcuity builds on the foundation we’ve established at FPG, taking our proven performance approach and applying it with even greater focus on execution and measurable revenue impact,” Toffetti said. “We’ve spent three decades refining what drives performance at the front line and now have the ability to scale this model across industries with greater speed and consistency.”