Groupe PSA has taken its latest step in the North American market with the launch of Free2Move in Seattle, a smartphone-based mobility aggregation platform positioned to meet changing customer demands.
With the app, Free2Move allows users in Seattle to compare the location, characteristics, and operating costs of available transportation options, including offerings from car2go, Zipcar and TravelCar.
Free2Move will also be adding bike-sharing services over the next 60-days, including Ofo Bike, Lime Bike, and Spin Bike.
“The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA,” said Larry Dominique, Groupe PSA’s North America president and CEO. “As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.”
With Free2Move, consumers can schedule or access the transportation of their choice for a period ranging from a few minutes to several days, according to the company. The service has expanded throughout Europe and is currently available in seven countries (France, Spain, Germany, the United Kingdom, Italy, Austria and Sweden) with 400,000 customers and some 30 operators.
The launch in the U.S. represents the latest step in Groupe PSA’s “Push to Pass” global growth initiative, which was unveiled in April 2016.
“We’re pleased to announce today that we will begin our North American operations in Seattle,” said Brigitte Courtehoux, Groupe PSA’s senior vice president of mobility. “As we begin to add more providers and roll out to new cities, Free2Move will enrich the lives of Americans who embrace innovative, non-traditional forms of transportation.”