To celebrate 25 years of launching its Canadian operations, the Enterprise Rent-A-Car Foundation is donating $250,000 to establish the Enterprise Mobility Fund, which will support trail accessibility projects along The Great Trail (TGT) throughout Canada.

“This exceptional contribution will go towards giving Canadians and visitors of different abilities increased access to our country’s magnificent landscapes and heritage,” Valerie Pringle, co-chair of the Trans Canada Trail Foundation Board, said in a statement.

Economic Impact and Employment

Today, Enterprise Holdings is Canada’s largest car rental provider, currently operating a network of eight independent regional subsidiaries that manage more than 750 fully staffed airport and neighborhood locations across the country. Every year, Enterprise, National, and Alamo customers log more than 2.6 billion kilometers.

Other transportation services marketed under the Enterprise Rent-A-Car brand name in Canada include Enterprise Truck Rental, Enterprise CarShare, and the Exotic Car Collection by Enterprise. Enterprise’s affiliate, Enterprise Fleet Management, provides full-service fleet management to companies, government agencies, and organizations operating medium-sized fleets of 20 or more vehicles, as well as those seeking an alternative to employee reimbursement programs.

Last year, Enterprise Holdings contributed approximately $3 billion to the Canadian economy and purchased 4.3% of all new vehicles sold in Canada at the cost of $2.3 billion. The company takes great pride in the fact that Canadian consumers named Enterprise Rent-A-Car the most trusted automobile rental brand for the second year in a row, according to the 2017 and 2018 Gustavson Brand Trust Index.

Further, the Enterprise, National, and Alamo brands secured the top three spots in the annual J.D. Power 2017 North American Rental Car Satisfaction Study, which surveyed leisure and business travelers who rented vehicles at airports in the U.S. and Canada.

With 5,400 employees in Canada, Enterprise has been widely recognized for its employment and recruiting practices, including as one of The Best Places to Work in Canada by the popular job-finding site Indeed. Additionally, Enterprise is the only car rental brand named one of the best employers in the Greater Toronto Area by Mediacorp Canada Inc., in its 2018 Greater Toronto's Top Employers competition.

This year, Enterprise Rent-A-Car locations across Canada plan to hire about 500 college and university graduates into its Enterprise Management Training program, which teaches employees how to run a business, empower teams, and provide excellent face-to-face customer service.

Community Engagement and Public Affairs

Other Canadian initiatives supported by the Foundation include the international Enterprise 50 Million Tree Pledge, which has supported the planting for more than 900,000 trees across Canada. The Fill Your Tank project, a $60 million commitment to fight food insecurity around the globe, has committed $9 million to food banks Canada over the next six years. Most recently, Enterprise announced the Routes & Roots: Enterprise Healthy Rivers Project, which involves a $30 million donation to The Nature Conservancy (TNC), a portion of which will support TNC Canada’s efforts bolstering indigenous land and water management leadership in Canada.

Earlier this year, Enterprise Holdings provided testimony during a Canadian Standing Senate Committee on Transport and Communications focused on regulatory and technical issues related to the deployment of automated and connected vehicles. As a result, and at the request of the minister of transport, the committee published a report this year called "Driving Change: Technology and the Future of the Automated Vehicle."

Related: Enterprise Holdings Donates $24K to Hawaii High School Scholarships