Enterprise Operations Contribute $78M to Michigan Economy
Enterprise’s total Michigan workforce increased by more than 150 in fiscal-year 2017, with 1,830 employees at 150 locations today.

Enterprise’s total Michigan workforce increased by more than 150 in FY17, with 1,830 employees at 150 locations today.
Photo via Good Free Photos.
Enterprise Holdings contributed more than $78 million to Michigan's economy last fiscal year — the birthplace of the renowned U.S. automotive industry and largest producer of cars and trucks in the country.
Founded in 1957, Enterprise Holdings has a longstanding relationship with automakers based on a shared commitment to providing the best transportation options for the long term. As a result, Enterprise Holdings continues to operate as a significant part of the automotive value chain — regardless of whether vehicle rentals are for an hour, a day, a week, or longer. Moreover, Enterprise Holdings’ fleet introduces consumers to different brands and the latest technological advances in more than 450 makes and models, which, in turn, also helps automakers maintain, and even grow, market share.
Technology and Transportation
Since its entry into the Michigan market four years ago, Enterprise Truck Rental has grown statewide to include locations in Warren, Romulus, Wixom, and Grand Rapids. In March, the business expanded further with the opening of its newest location in Saginaw.
Enterprise Truck Rental provides an extensive inventory of commercial trucks, moving trucks, vans, and tow-capable pickups, as well as vehicle telematics.
“More and more customers in construction, highway maintenance, landscaping, and other seasonal industries are recognizing truck rental as a viable option to meet their transportation needs,” Chris Gould, vice president and general manager of Enterprise Holdings in Michigan, said in a statement. “Through our extensive array of transportation options, we are able to help businesses and personal customers alike find affordable and sustainable mobility solutions.”
In fact, the surge in Enterprise’s regional truck rental business has helped contribute to the company’s economic impact and employment opportunities throughout Michigan.
Employment
Enterprise’s total Michigan workforce increased by more than 150 in fiscal-year 17, with 1,830 employees at 150 locations today. Of that number, 145 Michiganders were hired into the renowned Enterprise Rent-A-Car Management Training Program. Enterprise employees have a chance to advance their careers quickly, thanks in large part to the thorough preparation they receive from the Management Training Program, which teaches employees everything they need to know about running a business.
Enterprise has repeatedly earned a spot on “Metropolitan Detroit’s Best and Brightest Companies to Work For” list. This honor recognizes Metropolitan Detroit’s top companies for excellence in communication, work-life balance, employee education, diversity, recognition, and retention.
Economic Impact and Corporate Responsibility
During Enterprise Holdings’ fiscal year 2017, the company’s impact on the Michigan economy was more than $78 million, including:
Nearly $22 million in state and local tax revenues
Nearly $13.5 million spent with local collision repair centers, dealerships, and vendors
More than $42 million in companywide purchases from local diverse suppliers
Nearly $650,000 raised by employees and matching Enterprise Holdings Foundation donations for the United Way for Southeastern Michigan
More than $288,000 in donations by the Enterprise Holdings Foundation to such local charities as Boys and Girls Club of Southeastern Michigan, Kids’ Food Basket, and On My Own of Michigan
In late 2016, Enterprise’s philanthropic arm announced a large donation aimed at fighting hunger around the globe. The program — called “Fill Your Tank” — celebrated the company’s 60th anniversary by providing $60 million to address food insecurity.
As part of the donation, each of Enterprise’s regional subsidiaries received an allotment that the local team could distribute as it saw fit. In Michigan, “Fill Your Tank” funds have been allocated to seven local food banks, all members of the Foodbank Council of Michigan: Greater Lansing Foodbank, Gleaners Foodbank, Forgotten Harvest, Food Gatherers, Foodbank of South Central Michigan, Feeding America West Michigan Foodbank, and Food Bank of Eastern Michigan.
In addition, as part of the Enterprise 50 Million Tree Pledge, the Enterprise Foundation has funded the planting of over 12 million trees since 2006. This includes more than 1.6 million trees planted in the state of Michigan, including 180,000 trees in Michigan State Forest and another 140,000 trees in the Atlanta Management Unit.
Related: Enterprise CareShare Comes to Princeton University
More Rental Operations

How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
