Enterprise Adds to Car Club Fleet
Southampton City Council has already signed up more than 50 staff as Enterprise Car Club members, as well as renting vehicles on a daily basis for longer business trips.

Enterprise Car Club has six car club vehicles around the city, located by the town hall, the Red Jet terminals, and now also at the railway station.
Photo courtesy of Enterprise.
Enterprise is expanding its 24/7 car club service in Southampton, U.K., with two new vehicles located at its new Southampton City Dock branch, opposite the railway station.
Due to the branch’s location at one of the city’s transport hubs, the two new vehicles — a Ford Transit van and a Toyota Yaris hybrid car — will enable inbound business and leisure travellers using the ferry from the Isle of Wight or coming from other parts of the country by rail, to travel on to their final destination.
Travelers who need a vehicle for longer can also pick up a daily rental vehicle from the same location, ensuring that they get the best option for each specific trip. They can choose from a wide range of cars and vans located at the branch.
Southampton City Council has already signed up more than 50 staff as Enterprise Car Club members, as well as renting vehicles on a daily basis for longer business trips.
Employees can sign up and be driving within a few hours, booking and accessing the vehicle with a smartphone app.
Enterprise is one of the largest car rental and car club companies in Southampton, with seven branches including Southampton Airport. Enterprise Car Club has six car club vehicles around the city, located by the town hall, the Red Jet terminals, and now also at the railway station.
Enterprise’s wider car club network along the South Coast includes vehicles at the Enterprise branch in Portsmouth as well as on the Isle of Wight. This forms part of a much larger national network of 1,100 on-street vehicles available for rent 24/7, 365 days of the year, in over 130 cities and communities across the U.K. Many Enterprise Car Club vehicles are located at transport hubs or railway stations to make it easier to travel around the U.K. using public transport.
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
