Auto Rental News
MenuMENU
SearchSEARCH

Daimler Shares Vision for Share Now, Formerly car2go

Daimler’s carsharing partnership with BMW, Share Now, will expand its footprint using all-electric smart models and combine with different means of transport. Another initiative, the Ready to Share service allows smart owners to share their vehicles privately through the Share Now app.

by Staff
August 29, 2019
Daimler Shares Vision for Share Now, Formerly car2go

As Daimler celebrates its landmark in carsharing, it looks to focus on future mobility concepts. 

Photo via Daimler.

2 min to read


Beginning in 2009, Daimler established the first fleet for free-floating carsharing in Ulm with 200 smart vehicles. A year before, SHARE NOW, previously known as car2go, started operation as the first location-independent carsharing system worldwide. Today, Daimler and SHARE NOW celebrate 10 years of service provided.

The anniversary celebrates 20,000 vehicles, including 3,200 electric cars, and four million customers worldwide in 31 cities across 14 countries culminating more than 100,000 drive days, with more than 12,000 of them in all-electric power.

Ad Loading...

In addition, an all-electric smart fleet numbering 400 vehicles has been in flexible carsharing operation since the beginning of the year.

"Each of our vehicles already replaces up to eight private cars today,” says Simon Broesamle. “In high-density metropolises such as Paris, the all-electric smart is the most popular carsharing vehicle for the customers of SHARE NOW and an optimal complement to the public transport network and other mobility solutions.”

Through its “ready to share” service authorized users have access to safe and secure keyless entry functions.

As Daimler celebrates its landmark in carsharing, it looks to focus on future mobility concepts. Ultimately, the company plans to expand convenient, safe, and sustainable means of transportation for its customers. This includes taking public transportation in account along with mobility sharing services. Also, in development are digital services that would calculate the route and open up the possibility to book and pay for all stages and services.

The company also hopes to develop smart, a car brand that would be able to complete the systematic switch from combustion engines to electric powertrains. By 2020, it will gradually reduce the range combustion engines in all European markets and switch to completely emission-free for the smart fortwo, fortwo cabrio, and forfour.

Ad Loading...

In 2019, Daimler AG and BMW Group created a joint venture with five mobility services. SHARE NOW and DriveNow form a joint carsharing service, with a fleet comprised of the smart, Mercedes-Benz, BMW and Mini brands.

Originally posted on Automotive Fleet

More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...