Auto Rental News
MenuMENU
SearchSEARCH

Daimler Shares Vision for Share Now, Formerly car2go

Daimler’s carsharing partnership with BMW, Share Now, will expand its footprint using all-electric smart models and combine with different means of transport. Another initiative, the Ready to Share service allows smart owners to share their vehicles privately through the Share Now app.

by Staff
August 29, 2019
Daimler Shares Vision for Share Now, Formerly car2go

As Daimler celebrates its landmark in carsharing, it looks to focus on future mobility concepts. 

Photo via Daimler.

2 min to read


Beginning in 2009, Daimler established the first fleet for free-floating carsharing in Ulm with 200 smart vehicles. A year before, SHARE NOW, previously known as car2go, started operation as the first location-independent carsharing system worldwide. Today, Daimler and SHARE NOW celebrate 10 years of service provided.

The anniversary celebrates 20,000 vehicles, including 3,200 electric cars, and four million customers worldwide in 31 cities across 14 countries culminating more than 100,000 drive days, with more than 12,000 of them in all-electric power.

Ad Loading...

In addition, an all-electric smart fleet numbering 400 vehicles has been in flexible carsharing operation since the beginning of the year.

"Each of our vehicles already replaces up to eight private cars today,” says Simon Broesamle. “In high-density metropolises such as Paris, the all-electric smart is the most popular carsharing vehicle for the customers of SHARE NOW and an optimal complement to the public transport network and other mobility solutions.”

Through its “ready to share” service authorized users have access to safe and secure keyless entry functions.

As Daimler celebrates its landmark in carsharing, it looks to focus on future mobility concepts. Ultimately, the company plans to expand convenient, safe, and sustainable means of transportation for its customers. This includes taking public transportation in account along with mobility sharing services. Also, in development are digital services that would calculate the route and open up the possibility to book and pay for all stages and services.

The company also hopes to develop smart, a car brand that would be able to complete the systematic switch from combustion engines to electric powertrains. By 2020, it will gradually reduce the range combustion engines in all European markets and switch to completely emission-free for the smart fortwo, fortwo cabrio, and forfour.

Ad Loading...

In 2019, Daimler AG and BMW Group created a joint venture with five mobility services. SHARE NOW and DriveNow form a joint carsharing service, with a fleet comprised of the smart, Mercedes-Benz, BMW and Mini brands.

Originally posted on Automotive Fleet

More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...