Auto Rental News
MenuMENU
SearchSEARCH

Global Business Travel Suffers as Coronavirus Spreads

Business travel to Asia has been impacted the hardest, with at least three of every four companies reporting they have canceled or suspended “all” or “most” business trips to China (95%), Hong Kong (87%), Taiwan (79%) and other Asia-Pacific countries

March 10, 2020
Global Business Travel Suffers as Coronavirus Spreads

Many companies have instituted blanket business travel cancelations or suspensions due to the coronavirus.

Photo by U.S. Air Force/Health.mil.

3 min to read


The coronavirus continues to impact the global business travel industry, with companies canceling meetings and instituting blanket business travel cancellations, according to the latest research conducted by the Global Business Travel Association (GBTA). 

GBTA members routinely send their employees to meetings and events throughout the world, with the primary destinations being North America, Europe, China, and the Asian Pacific region. To understand the coronavirus’s effects on business travel, GBTA conducted its third lightning poll of membership on March 4-6.  GBTA received responses from more than 1,000 member companies throughout the world.  

Ad Loading...

Around the globe, more companies are canceling or suspending business travel due to the coronavirus. Business travel to Asia has been impacted the hardest, with at least three of every four companies reporting they have canceled or suspended “all” or “most” business trips to China (95%), Hong Kong (87%), Taiwan (79%) and other Asia-Pacific countries (e.g., Japan, South Korea and Malaysia; 77%). 

Canceled and/or suspended business travel to Asia has notably increased since GBTA’s previous poll, which was conducted on February 24. Over the course of ten days, canceled and/or suspended business travel to Hong Kong increased by 19%, to Taiwan by 46%, and to the rest of the Asian Pacific countries by 71%.

Cancelations and suspensions of business travel to regions other than Asia have increased exponentially as well. Half (51%) of GBTA members report their company has canceled or suspended “all” or “most” business travel to Europe, up from 8% ten days ago. Almost one in five (18%) companies has canceled or suspended “all” or “most” travel to North America, up from 2% ten days earlier.

Nearly one-third (30%) of companies have suspended or canceled “all” or “most” business travel to Latin America, up from 3% as of ten days ago. In addition, almost half (47%) of companies have canceled or suspended business travel to the Middle East, compared to only 8% who reported doing so in GBTA’s previous poll.

Many companies have instituted blanket business travel cancelations or suspensions due to the coronavirus. More than four in ten (41%) GBTA member companies report their company has canceled or suspended all international travel, regardless of region. This is a significant increase from GBTA’s previous poll, when only 7% of companies reported doing so.

Ad Loading...

The trend is similar when looking at company actions concerning domestic travel. Thirteen percent of GBTA member companies report their company has canceled or suspended all domestic travel, compared to only 2% in the last poll.

GBTA member companies have canceled on average 43% of business trips (all global regions) previously booked for March due to the coronavirus.

GBTA member companies report they are canceling or postponing scheduled meetings, events, and conferences as opposed to moving the event to a new venue. Nearly three-fourths (73%) report their company has canceled at least a “few” meetings, events, or conferences, with 30% canceling “many” such events.

GBTA members are also postponing meetings, events, and conferences due to the coronavirus, with 74% reporting they have postponed at least a “few,” 26% having postponed “many,” and 27% having postponed “some.” Fewer GBTA member companies (29%) report they have moved meetings, events, and conferences.

GBTA member companies, particularly business travel suppliers such as airlines and hotels, are feeling a direct revenue impact due to the coronavirus. Nearly six in ten (59%) supplier members report that the Coronavirus has made a “significant” impact on their company’s revenue, and another 27% report a “moderate” impact to date.

Ad Loading...

More GBTA member companies are altering their travel policies due to the coronavirus. Over half (55%) report their company has instituted new trip approval procedures, an increase from the 43% who previously reported doing so. In addition, 62% of companies have modified their travel safety and security policies in response to coronavirus. (Only 51% had done so as of the time of the previous poll.) 

More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...