Carvertise, a provider of transit-based rideshare advertising solutions, is opening new offices in Dallas, Chicago, and Los Angeles.
The expansion comes in response to increased demand from these specific markets for Carvertise's rideshare advertising campaigns. Carvertise provides a crowd-sourced media platform of rideshare and private individuals' cars that engages brands' target audiences and puts revenue into the pockets of thousands of drivers.
Throughout 2019, Carvertise saw significant campaign increases in Chicago, Dallas, and Los Angeles. Consistent with demand, Carvertise decided to build a physical presence in these markets to be closer to their brand partners and activations.
In-market campaigns include:
- In Dallas: Carvertise has now wrapped 65 rideshare cars for partners including 7eleven, Favor, Upstairs Circus, and Territory Foods.
- In Chicago: Carvertise has 105 wrapped rideshare cars on the road for partner brands such as Retro Fitness, Dude Products, and Fixer.
- In Los Angeles: Carvertise has wrapped 60 rideshare cars for companies such as Spectrum, NTMA Training Centers, and Hawthorne Auto.
The rise of Uber and Lyft have created a new global transportation option that has disrupted the taxi industry with exponential growth. There are now more than 14 million Uber trips taking place each day, compared to an estimated two million taxis hailed daily. This shift to rideshare has created a new medium to carry a brand's advertising, and Carvertise has positioned itself as the clear leader in this field with its eight-year track record of wrapping thousands of cars for hundreds of brands.
Carvertise's transit based rideshare advertising campaigns have a tremendous return on investment, which makes this channel a superior out-of-home brand visibility solution. Statistics from a 2019 Nielsen Out-of-Home study confirm this, stating that wrapped cars are proven to be the most effective and memorable form of transit advertising.
Additionally, all Carvertise campaign cars are tracked, with their driving performance and mileage and impressions reported, giving a higher level of performance verification than has ever historically existed in the transit out-of-home space.