Auto Rental News
MenuMENU
SearchSEARCH

How Midway Car Rental Improved its Lot Security

To help protect its vehicle lots, Midway Car Rental decided to purchase ROSA (Responsive Observation Security Agents) units. The self-contained security system includes human and vehicle detection and responsive digital signage and audio messaging.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
April 21, 2021
How Midway Car Rental Improved its Lot Security

Several of Midway’s locations, including its West Los Angeles office, have electronically secure gates or fences to help restrict access. But as Midway continues to expand, many of its future sites could face security issues.

Photo courtesy of Midway Car Rental.

3 min to read


Midway Car Rental needed an improved security system to help protect its vehicle lots. With 15 car rental locations in Southern California, some of its newest locations didn’t have secure perimeter fencing.

When Midway opened a new location to provider loaner and replacement vehicles for an adjacent dealership, the lot had been populated by vagrants and the homeless.

Ad Loading...

“When we took over the property, we needed to provide a safe and secure environment where we could conduct business,” said Sean Perez, Midway’s general manager. “There were issues with vandalism and graffiti. Some of the displaced homeless would get aggressive. We needed a proactive solution – a way to stop these incidents from happening rather than trying to prosecute the individuals after the damage was done.”

Several of Midway’s locations have electronically secure gates or fences to help restrict access. But as Midway continues to expand, many of its future sites could face security issues.

Midway decided to purchase ROSA (Responsive Observation Security Agents) units to better protect its vehicle lots. Developed by Robotic Assistance Devices (RAD), ROSA is a compact security system that can be deployed in about 15 minutes. ROSA’s security systems include human and vehicle detection, license plate recognition, responsive digital signage and audio messaging, and integration with RAD’s software suite notification and response library.

“The folks from RAD sent out an engineer to help us determine where to mount the ROSA units by identifying areas on our site that are most exposed to potential vandalism or other threats,” said Perez.

When the ROSA unit detects the motion of humans or vehicles on the lot, it sends an alert to Perez and his team along with a video clip. At night if the unit detects motion, it responds with flashing red lights and a visual warning to vacate immediately. If ROSA continues to detect motion, it will respond with more lights, sirens, and a pre-recorded audio message. Monitoring personnel can also send out commands over ROSA’s loudspeaker.

Ad Loading...

“I’ve watched when people encounter the system,” said Perez. “Initially, their reaction is one of shock and awe. When the unit goes off with its lights flashing and they hear those verbal commands, they’re terrified. Literally, in less than 10 days after we put those things out, the word had spread to stay away. The vagrants were gone. It was like night and day.”

Currently, Midway’s management has decided to monitor the system themselves. “With just two units in place, plus two more scheduled to go up in Newport Beach in the coming weeks, we can handle the monitor independently,” said Perez. “Within the next year or two, as we open new locations and add more units, we’ll take advantage of RAD’s monitoring services.”

In addition to protecting its vehicles, the ROSA units have also helped eliminate graffiti on the exterior of the buildings, stopped the homeless from tampering with its electrical outlets, and kept trash from being left around the property, according to Perez.

“Down the road, if we decide to move locations, our ROSAs move with us,” said Perez. “We heavily factored their ability to easily install, uninstall, and re-install ‘when deciding to go with this technology.”   

Subscribe to Our Newsletter

More Rental Operations

An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
Ad Loading...
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Ad Loading...
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
Ad Loading...