Midway Car Rental Adds 2 to Sales Team

Midway Auto Group, an automotive services company specializing in rental, leasing, sales and supply, has added two new members to the Midway Car Sales team, Emil Cain as used car manager, and Raul Orozco as VP of remarketing.

“I’m thrilled our car sales division is growing with the added industry experience and expertise both Raul and Emil bring,” Brett Lippel, president of Midway Auto Group, said in a statement. “Car sales is an important part of our overall fleet management and I’m confident that together they will take our business to the next level.”

Cain joins Midway Car Sales with more than 20 years in the automotive sales industry as the general sales manager of several high-performing FCA brands new car franchises. Prior to joining Midway, he managed the Hertz Car Sales division in Anaheim, Calif., retailing hundreds of units per month. In 2011, he was selected to attend the NADA Academy in Virginia and earned a graduate certificate in the General Dealership Management Program. In his new role at Midway Car Sales, Cain will be heading up the used car sales division responsible for reconditioning the incoming fleet and increasing profits.

“It’s no surprise the pandemic has created new challenges for our industry, but I’m thrilled to be joining Midway at a time where I can make an immediate impact,” Cain said in a statement. “I’m looking forward to jumping in with two feet and offering our customers great deals on great cars.”

Orozco has more than 25 years of experience in the car rental industry with Enterprise Holdings. Most recently, in fiscal year 2020, he managed the remarketing sales team in Nevada where he earned The Exceptional Sales Management Award for the West Coast. Prior to that, Orozco spearheaded the Exotic Rental Division in Southern California leading it to become the largest exotic car operation in the country adding more than $9 million to the bottom line in 2018.

Throughout his career, Orozco has assembled and managed several high-performing teams, consistently leading in sales growth and market penetration. He will be responsible for all remarketing efforts for Midway Auto Group, overseeing the rental fleet’s remarketing strategy, purchasing, analysis and sales.

“I’m excited to join the Midway team and bring a heightened focus on fleet planning and true vehicle depreciation to increase the company’s profitability,” Orozco said in a statement. “Managing vehicle acquisition cost and using the right technology to effectively remarket the vehicles in the country’s best markets will be key to the success of this operation.”