Auto Rental News
MenuMENU
SearchSEARCH

Redesigned Economy Location Ups Customer Experience

Recently updating its facility, Orlando Airport's Economy Rent A Car location now features a customized coffee shop serving more than your regular cup of Joe.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
January 13, 2015
Redesigned Economy Location Ups Customer Experience

Orlando's Economy Rent A Car's recently built coffee shop. 

3 min to read


Orlando's Economy Rent A Car's recently built coffee shop. 

To provide more of a customer-friendly environment, Economy Rent A Car has remodeled its location near Orlando International Airport.

As of December, the updated car rental and airport parking facility includes new light fixtures and more of a modern décor, but the standout addition is a customized coffee shop for customers.

“We don’t want to be a rundown off-airport parking company where you just leave your car and come back,” says Clark Girges, president of Signature Airport Parking & Economy Rent A Car and a biomedical science major at the University of Central Florida. “We want to provide affordable parking and rental cars but also include extra features.”

Ad Loading...

Described as doing things “over the top” — such as providing Mercedes-Benz Sprinter vans for its airport shuttles — Girges wants to make sure all customers enjoy their overall experience at his facility.

“Adding the coffee shop ties everything together and provides a welcoming environment,” says Girges. “Buying coffee is a good start to a trip. As people are waiting, why not get a drink before they head out?”

Before joining the Economy brand in July 2014, Girges’ independent car rental/airport parking company Signature Rent-A-Car was located in an Orlando hotel with only one desk and 30 to 50 rental cars.

By partnering with Economy, Girges’ company — now known as Signature Economy — has already expanded from 30 cars to more than 300 cars.

“Since we joined Economy, Alan Wagner, director of affiliate services, has been a mentor and a friend. He has provided me with great information. I would also like to thank Alejandro Muniz, the president of Economy, for giving us the opportunity to represent Economy Rent A Car in Orlando,” says Girges.

Ad Loading...

Signature Economy recently moved into a new building about two miles from the Orlando Airport, which includes 1,000 parking spots.

Customized Coffee Shop

With more space in the new facility, Girges wanted to create an “all-in-one” place for customers to rent a car, park their car and grab a quick coffee or snack.

By hiring baristas for the coffee shop, the drink choices aren’t limited to a regular cup of Joe from an espresso machine. Customers can order lattes, mochas and tea. The coffee shop will offer food items, such as pastries and desserts, as well as a display case with bottled drinks and premade wraps from outside vendors.

Additionally, the coffee shop can be used to further display customer appreciation. When a customer has to wait longer than expected, the company will offer a pastry or drink on the house, says Girges.

Ad Loading...

Modern Feel

The modern parking, car rental and coffee shop facility is something that Girges is looking to do as his company expands in the future.

From the modern building to using mobile apps to check in vehicles, the company’s contemporary feel also shows in its fleet. Described as “different and modern,” Economy’s fleet is made up of all brand-new vehicles, including Volkswagen Jettas, Nissan Versas and Infiniti Q50 and QX60 luxury vehicles, according to Girges.

“We want to be a premier parking and rental facility,” says Girges. “We do things differently, a good difference.”

Orlando Economy's updated car rental and parking facility.


Subscribe to Our Newsletter

More Rental Operations

thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...