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If you're operating an online car rental business, then having your Web site rank well in a keyword search is integral to generating business and capturing a share of the market. Find out how to decide which search engine optimization companies can get your online business where it needs to be.
Read More →At the September Car Rental Show, J.D. Power's Vafa Akhavan explained the importance of the customer experience and incorporating it in a business model to differentiate your company from others in the market.
Read More →There is the potential to spend less money on taxes and more money on fleets. A panel at the September Car Rental Show explored the benefits of like-kind exchanges and the tax deferment options that they carry.
Read More →You need to involve your staff in setting annual sales goals and ensure that those goals measure per-unit performance — not overall revenue.
Read More →A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.
Read More →The Car Rental Show, the only industry-wide trade show for the auto rental industry, celebrated its 10th anniversary in October with a record 32 educational sessions.
Read More →Cendant Car Rental Group is using Web services and OTA standards to create new reservation channels and services.
Read More →Through Web metrics tracking, you can analyze how online visitors interact with your Web site. This can help create a blueprint for making you Web site more engaging and profitable.
Read More →Not clear on what the new legislation covers? Here's one attorney's analysis of how the highway bill's Graves amendment will impact the vehicle rental industry.
Read More →The most effective Web sites promote the brand and company image, foster customer loyalty, and help differentiate the company from competitors.
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