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More and more cities that control commercial airports are imposing employee salary minimums for contractors, including on-airport RACs. The latest to target RACs is San Jose, Calif.
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A balanced remarketing plan features multiple disposal channels — not solely auctions. Don't overlook direct sales to local, and not so local, dealers.
Read More →This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.
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With 19 locations and plans to expand further, Capps Van & Car Rental has found a niche in the local market while bucking industry convention.
Read More →With a fleet of low-emission vehicles, EV Rental is giving environmentally conscious customers another option.
Read More →At this year's Conference of Automotive Remarketing (CAR), Nissan’s Jed Connelly argued that incentives are not only taking a toll on used-vehicle residuals but also compromising R&D for future product.
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With long-term commitment and enough investment, you can dramatically increase the traffic to your Web site.
Read More →An independent RAC's Web site needs to be more than an order-taking system. The site needs to foster trust by directly addressing customer concerns and needs.
Read More →The continuing spread of identity theft and computer hacking has prompted an assortment of standards designed to protect consumers' privileged information, including credit card and driver’s license numbers.
Read More →How do you deal with resistance? First, let's define resistance. In high school physics, resistance was something that blocked the flow of electricity. In World War II, resistance was a group of people who tried to block the onslaught of totalitarianism.
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