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Amy Hercher

Former Senior Editor

Amy is a former senior editor with Bobit Business Media's AutoGroup.

Articlesby Amy HercherSeptember 22, 2021

Independent Operators Share Biggest Challenges for 2022

At the recent International Car Rental Show, the heads of four independent car rental companies discussed staffing challenges, views on rental fleet electrification, and getting creative in sourcing fleet.

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Newsby Amy HercherJune 25, 2021

Cheap GPS Trackers Help Cops Find Car Thieves in New Zealand

As car theft continues to become more prevalent in New Zealand, Scotties Car Rentals has installed $20 GPS trackers to help locate its stolen vehicles.

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Articlesby Amy HercherApril 21, 2021

How Midway Car Rental Improved its Lot Security

To help protect its vehicle lots, Midway Car Rental decided to purchase ROSA (Responsive Observation Security Agents) units. The self-contained security system includes human and vehicle detection and responsive digital signage and audio messaging.

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Newsby Amy HercherDecember 22, 2019

Understanding Range Anxiety with an EV Rental

A CNET writer chronicles her experience renting from UFODrive, a startup that only rents electric vehicles in European cities.

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ArticlesCover Storyby Amy HercherNovember 16, 2017

How to Capture Millennial Renters

Millennials will one day constitute your largest customer base. Reaching them entails a diversified product offering, social interaction, streamlining the rental process, and marketing the experience.

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Articlesby Amy HercherNovember 16, 2017

Tips to Engage and Retain Existing Customers

Rental companies can maintain relationships with past customers by keeping up with communication, offering incentives to rent again, and continuing to improve the customer experience.

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Newsby Amy HercherNovember 8, 2017

Auto Rental News Recognizes 2017 Professional of the Year Winners

During Tuesday’s award ceremony at the 2017 Auto Rental Summit in Miami, two car rental professionals were named as Professional of the Year winners in the operator and vendor categories.

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Newsby Amy HercherOctober 4, 2017

Leading Transportation Strategist to Keynote Fleet Forward Conference

Dr. Stefan Heck will address how the fleet industry is leading the way regarding vehicle autonomy, connectivity, electrification, and sharing.

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Articlesby Amy HercherSeptember 29, 2017

What’s Your Future Fleet Strategy?

While large scale deployment of autonomous vehicles won’t happen anytime soon, it’s important for fleets to formulate their game plans now.

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Newsby Amy HercherSeptember 8, 2017

Florida Rental Companies Brace for Hurricane Irma

As Hurricane Irma closes in on South Florida, car rental operators are closing early, securing buildings, and relaxing rental policies to ensure that employees and renters are safe.

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