Auto Rental News
MenuMENU
SearchSEARCH

Florida Rental Companies Brace for Hurricane Irma

As Hurricane Irma closes in on South Florida, car rental operators are closing early, securing buildings, and relaxing rental policies to ensure that employees and renters are safe.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
September 8, 2017
Florida Rental Companies Brace for Hurricane Irma

 

3 min to read


With Hurricane Irma currently battering the Caribbean and making its way to the U.S. East Coast, we talked to rental operators on what procedures they have in place to protect their staff members and vehicles.

“Our top priority is making sure that our employees are safe,” says Daniel Florence, co-president of Sixt North America. “Then we secure our fleet vehicles.”

Ad Loading...

As of Thursday, Sixt closed its U.S. headquarters in Fort Lauderdale and its downtown locations in Broward County, since they were part of the evacuation area. It also closed all of its Miami downtown locations.

“We closed up the offices and put plywood on the windows,” says Florence. “We wanted time to take care of our employees and make sure that our customers are taken care of, too. By closing early, our customers don’t have to wonder what is going to happen.”

For the customers who had reservations — or were planning to return vehicles — at these locations, Sixt sent emails and text messages to provide directions on where to return the vehicles and where to go if they still wanted to rent a vehicle. Currently, customers can get vehicles from Sixt’s airport locations in Fort Lauderdale, Miami, and Palm Beach, according to Florence.

Additionally, Sixt customers can return vehicles to other cities, including locations in Tampa, Orlando, and Atlanta.

By Friday at 2 p.m., Sixt is planning to close its location at Fort Lauderdale-Hollywood International Airport. The locations at Miami International Airport and Palm Beach International Airport will be closed by 3 p.m., according to Florence. The airports are planning to shut down by 7 or 8 p.m. Friday night.

Ad Loading...

“If we close our airport locations by 2 or 3 p.m., it gives our employees time to get where they need to be before the storm really starts to come,” says Florence.

When it comes to its unrented vehicles, Sixt is storing the majority of its vehicles — from its downtown Miami locations — at its location at Miami Airport’s consolidated rental car facility. The conrac has space to keep the vehicles under cover and protected, says Florence. At its locations in Fort Lauderdale and Palm Beach, vehicles were moved to lots on higher ground — out of the evacuation zones.

On Saturday, Sixt will determine whether it needs to close its locations in Orlando and Tampa, depending on the hurricane’s path.

“At this point, we will keep our Southern Florida locations, both downtown and airport, closed through Monday,” says Florence. “We will plan to reopen on Tuesday the 12th, depending on the weather pattern.”

Economy Rent A Car is planning to keep its Fort Lauderdale location open until Fort Lauderdale airport shuts down.

Ad Loading...

“Over the last 48 hours, we have helped hundreds of customers by waiving late fees, easing early returns, and increasing shuttle frequencies,” says Alejandro Muniz, president of Economy Rent A Car. “Above all else, we value the safety and security of our customers and team members.”

“Our current plans are to close when the airports do, and to make sure we're keeping our employees and customers safe and sound,” says Mike Olson, vice president of marketing for Fox Rent-A-Car, regarding Fox’s five Florida locations. “We're waving fees for higher fuel charges and late and early returns to make sure people are in the best spot they can be with everything so up in the air.”

By Thursday, Hertz had closed its headquarters in Estero, Fla., south of Fort Myers on Florida’s southwest shore.

Carlos Dolabella, owner of First Class Rent A Car in Miami, has collected all of the company’s exotic and luxury vehicles from renters. “We’ve placed them in our warehouse,” Dolabella says. “Hopefully we will resist ‘the attack.’”

More Rental Operations

Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Ad Loading...
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Ad Loading...
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
Ad Loading...