Auto Rental News
MenuMENU
SearchSEARCH

Car Rental Industry Rocks Third-Annual Auto Rental Summit

Gathering at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., this year's "Be a Rock Star" Summit included a Fleet Jam Session and an Opening Act Rock Star Party, as well as multiple seminars and networking opportunities for car rental operators.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
January 13, 2015
Car Rental Industry Rocks Third-Annual Auto Rental Summit

The Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Photo by Amy Winter.

2 min to read


The Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Photo by Amy Winter.

Car rental managers, executives and employees from corporate, franchised and independent companies across the U.S. and overseas came together at the 2014 Auto Rental Summit from Nov. 10-11.

Designed to improve customer service and enhance value of car rental operations, this two-day training and education conference at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., featured an exhibit hall with vendors, informative seminars and networking opportunities (including an “Opening Act Rock Star Party”) for 260 registrants, a 24% increase in attendees over 2013.

Ad Loading...

The Summit included several breakout seminars, including tips for maintaining customer service in the damage recovery process, how to improve counter sales and how to select top job candidates. Technology was also covered in the seminars on utilizing mobile apps and software to streamlining everything from reservations to inventory control, as well as using technology (websites, social media, blogs, etc.) to find new business.

In addition to the seminars, several awards were presented at this year’s Summit.

Auto Rental News announced the four winners of its third annual Professional of the Year Awards, which honor associates who demonstrate and promote outstanding customer satisfaction within the car rental process.

CarRentalExpress.com honored the winner of its second Renter Rated Award, which recognizes the top- scoring independent car rental agency in its Renter Rated Program. This year, honorable mentions were also given to runners-up in three sub-categories: staff, vehicles and “recommend to others.”

"Michael Jackson" made an appearance at Monday night's Opening Act Rock Star Party in the exhibit hall. He visited Leah Turner at the LaPlaca Pujo booth.



The winners of this year's Rented Rated Award and honorable mentions (left to right): Mike Sahota of Zoom Rent-A-Car; Sam Zaman and Dan Darvish of Black & White Car Rental; and Ali Mohageri of Executive Van Rentals and Airport Rent-A-Car.



The 2014 Professional of the Year Awards winners (left to right) are Matt Vercollone of Verc Car Rental, Todd Foss of Grace Bay Car Rentals, Richard Wilcox of Enterprise Holdings and TJ Sammut of Bandago Van Rental.


For more photos of the event, click here to visit the Auto Rental Summit photo gallery. 


Subscribe to Our Newsletter

More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...