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The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
While the U.S. car rental market hit a new revenue record of $30 billion in 2018, there are a few items on the industry’s “to-do list” to best position itself for the future of transportation.
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From bypassing the rental counter to new ancillary sales opportunities, a completely connected rental fleet will transform the traditional rental model. And it can’t come soon enough.
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Let’s take a moment to reflect on the long path to the passage of the car rental excise tax amendment in the FAA reauthorization.
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With cities constricting parking and now charging for use of loading zones — while fewer spaces are being built overall — fleet operators must view parking as dynamic to alleviate rising costs.
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When we’re in the middle of a hype maelstrom, it’s hard to separate the fads from the revolutions. Fleets don’t need to be first adopters, but those forming their strategies now will able to take advantage of the truly transformative solutions.
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While vehicle subscription programs are still finding their footing, traditional car rental may be better suited than others already in the space to roll out a profitable program.
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