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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
While vehicle subscription programs are still finding their footing, traditional car rental may be better suited than others already in the space to roll out a profitable program.
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Per new regulations, if you operate a fleet in California and you’re using drivers on a contractual basis, be prepared to make fundamental changes to your business.
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You could call it a glorified livery-slash-rental service — or you could see it as a step toward what an autonomous shuttle system might look like.
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Hertz and Avis Budget Group are working on process initiatives that purport to improve pricing, reduce shuttling expense, collect more ancillary revenue, and take on ride hailing.
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