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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
On its first quarter conference call, Hertz was candid about the impact of Uber and Lyft — as well as the unrealized revenue potential.
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One, the method in which operators put renters into cars is becoming more fluid and varied; the second: “The days of 60% utilization are over.”
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Sales into rental fleets are up in the first quarter, while residual values are softening. Are higher fleet costs and over fleeting on the horizon?
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Where is car rental headed with initiatives surrounding Mobility as a Service offerings, fleet management of autonomous vehicles, subscription services, and a rental fleet that connects it all?
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A new group of fleet owners has emerged to supply peer-to-peer platforms. They’re getting together, learning fast, and hungry for resources. They’re not going away.
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“Disengagement reports” reveal how many times a human driver had to take control of a driverless car in testing in California. A few well-publicized autonomous players lagged far behind.
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