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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
From a geeky industry insider standpoint, the fact that Lyft is renting fleet to consumers on a daily rate is a big deal. But questions abound regarding the business model and profitability.
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De Shon came up as an operations guy. Perhaps that mindset, whether moving airplanes or rental fleets as efficiently as possible, is what ultimately led him to lead the charge as Avis's first “mobility CEO.”
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On its first quarter conference call, Hertz was candid about the impact of Uber and Lyft — as well as the unrealized revenue potential.
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One, the method in which operators put renters into cars is becoming more fluid and varied; the second: “The days of 60% utilization are over.”
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Sales into rental fleets are up in the first quarter, while residual values are softening. Are higher fleet costs and over fleeting on the horizon?
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Where is car rental headed with initiatives surrounding Mobility as a Service offerings, fleet management of autonomous vehicles, subscription services, and a rental fleet that connects it all?
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