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Rental Fleet Sales Decline 4.2% in 2026 Through July
Rental car sales fell 18% from a year earlier, while truck and SUV volume edged higher as rental operators took a more restrained approach to fleet purchasing.
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SEARCHMENUSEARCHRental car sales fell 18% from a year earlier, while truck and SUV volume edged higher as rental operators took a more restrained approach to fleet purchasing.
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Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales
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This Season 2 / Episode 4 of Auto Rental News’ Industry Newsmakers series broaches a difficult subject in car rental: How do you make EVs succeed?
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Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.
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Rental car operations continued their 2025 reputation as the top driver of fleet sales.
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As of the end of January, the platform now operates its flexible lease and vehicle subscription services in 21 major U.S. markets.
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The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
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2025 figures show a steady recovery in wholesale vehicle activity this decade.
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More than half of all fleet vehicles sold last year were rental cars.
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A modest rise in rental car usage and an increase in fleet purchases kept the industry on a steady upward path at mid-decade.
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Car rental companies are buying vehicles at a pace on track to make total fleet sales for the year exceed 2024 levels.
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