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Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
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SEARCHMENUSEARCHRental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
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The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
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2025 figures show a steady recovery in wholesale vehicle activity this decade.
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More than half of all fleet vehicles sold last year were rental cars.
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A modest rise in rental car usage and an increase in fleet purchases kept the industry on a steady upward path at mid-decade.
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Car rental companies are buying vehicles at a pace on track to make total fleet sales for the year exceed 2024 levels.
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AI has unlocked the ability not just to cut time and cost, but to develop smarter workflows that can scale without sacrificing quality or control.
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Rental fleets again took the monthly spotlight among the three fleet sectors.
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The Auto Rental News research comes around only once every two years, creating a collective voice of the industry that makes lasting impressions.
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Rental fleets once again keep the momentum as government fleet sales last month showed an upturn for the first time in 2025.
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Of 31 major brands tracked by Kelley Blue Book, only five recorded transaction prices in August lower than year-ago levels.
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