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Rental Fleet Sales Decline 4.2% in 2026 Through July
Rental car sales fell 18% from a year earlier, while truck and SUV volume edged higher as rental operators took a more restrained approach to fleet purchasing.
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SEARCHMENUSEARCHRental car sales fell 18% from a year earlier, while truck and SUV volume edged higher as rental operators took a more restrained approach to fleet purchasing.
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AI has unlocked the ability not just to cut time and cost, but to develop smarter workflows that can scale without sacrificing quality or control.
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Rental fleets again took the monthly spotlight among the three fleet sectors.
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The Auto Rental News research comes around only once every two years, creating a collective voice of the industry that makes lasting impressions.
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Rental fleets once again keep the momentum as government fleet sales last month showed an upturn for the first time in 2025.
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Of 31 major brands tracked by Kelley Blue Book, only five recorded transaction prices in August lower than year-ago levels.
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Car rental companies extended a sales spike from July, while commercial fleets continue modest growth.
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Following a pilot program last year, the companies are providing access to vehicles, including hybrids and EVs, in more cities nationwide.
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The 30th anniversary International Car Rental Show heads to the Dallas area as it celebrates a legacy and pivots toward an industry marketplace and forum suited to the fourth decade ahead.
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Richard Lowden, founder and CEO of Green Motion International and president of U-Save Car and Truck Rental, elaborates on this breakfast keynote at most recent ICRS.
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Commentary: The average price of a new vehicle in the U.S. is expected to break the $50,000 barrier in 2025, as automakers begin to pass along tariff costs and the market sells a larger share of higher-end vehicles.
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