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Monthly Rental Fleet Sales Dip Again As YTD Numbers Flatten
Pull-ahead demand for rental cars in the second half of 2025 appears to be slowing purchases so far this year.
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SEARCHMENUSEARCHPull-ahead demand for rental cars in the second half of 2025 appears to be slowing purchases so far this year.
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ICRS 2024: Bookings, rates, sales, upselling, technology, and smart fleet management all can widen the revenue stream when done right.
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Yearly sales figures for rental in 2024 will be at least 40% lower than those for 2019.
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ICRS 2024: Developing a big picture plan and strategy while tracking key metrics and managing small expenses can free up the profit pipeline.
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Sales of rental car fleets plummeted last month, sending the year-to-date total to a break-even point.
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Commercial, rental, and government fleets saw monthly sales decline again as 2024 totals are hovering close to 2023 levels.
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Rental fleets are propping up the overall upward trend in fleet vehicles sold so far this year.
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The total U.S. supply of available unsold new vehicles opened May at 51% above a year ago, but volume is still down 26% from 2019 levels.
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The share of new-vehicle sales from luxury brands drove up average transaction prices, when combined with fewer discounts and incentives, caused new vehicle affordability to fall.
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Commercial fleet sales were down more than 14% last month, tying its January decline and continuing a string of monthly losses.
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ICRS 2024: The annual industry update relayed positive signals for overall industry growth amid some uncertainties and volatility for auto rental fleets.
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