Auto Rental News
MenuMENU
SearchSEARCH

8 Factors Affecting SUV Rental Prices

Advantage has some tips for consumers Premium comfort can be pricey, but there are ways consumers can cut costs.

by Staff
March 28, 2023
8 Factors Affecting SUV Rental Prices

Consumers are attracted to SUVs premium comfort and safety, but these rentals also can come at a premium price.

2 min to read


An SUV’s larger cargo and passenger areas and higher ground clearance make it an attractive auto rental option for families and vacationers. But with premium comfort comes premium prices. During peak times of the year in more populated cities, customers could end up paying up to $100 per day for an SUV rental, according to Advantage

The many safety features of SUV rentals are why they come at a premium price. SUVs with all-wheel or four-wheel drive are in high demand and garner higher rental fees. As a rule of thumb, the larger the SUV the more expensive the rental.

Ad Loading...

An advantage blog post cites eight ways consumers can get a break on rental fees.

  1. Choose a less popular model. Renting a Mazda CX-9 can rack up lower costs than a Honda CR-V or Kia Telluride. The Mazda offers slightly less cargo area but has an adult-friendly second row.

  2. Opt for one driver. Multiple drivers can drive up rental fees. Drivers without auto coverage will need to purchase rental car insurance to drive the car.

  3. Choose CDWs. Rental companies may offer collision damage waivers (CDWs). Renters put down a deposit to rent the car and the rental company refunds the deposit if they return the vehicle in its original condition. If damages occur, the rental company keeps the deposit and consumers pay any extra repair costs.

  4. Select SUVs with lower safety ratings. Individuals will be charged more for SUVs with a higher safety ranking from the IIHS or NHTSA.

  5. Watch fuel consumption. SUVs can consume more fuel, so it’s also better to avoid gas guzzlers or SUVs that use premium fuel.

  6. Maximize membership discounts. AAA, Costco or BJ’s memberships can include discounted rental car fees and free coverage of one extra driver.

  7. Narrow booking windows. NerdWallet says booking a rental near the desired dates can get SUV renters a discount of up to 15%.  

  8. Rent a car instead. Compact cars may be cheaper to rent than SUVs. Renting a smaller vehicle may make sense for small groups or business travelers with less luggage.

Shopping around for the best rates is the best option for families and those with a lot of luggage. Many rental companies also offer coupon codes on their websites that can help lower the bill.

More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...