Auto Rental News
MenuMENU
SearchSEARCH

AAA Predicts Labor Day Weekend Travelers to Increase 9.9 Percent

Ninety-one percent of travelers will use automobiles to reach their holiday destinations. They will also travel shorter distances and spend more money.

by Staff
September 1, 2010
3 min to read


AAA forecasts that there will be 34.4 million travelers who take a trip at least 50 miles away from home this Labor Day weekend, an increase of 9.9 percent from 31.3 million travelers last year, based on information from IHS Global Insight.

The 2010 Labor Day holiday travel period is defined as Thursday, September 2 to Monday, September 6. AAA said the earlier the holiday falls in September, the more travel tends to occur.

Ad Loading...

The increase in travel has been attributed to economic improvement over the past year. Gross domestic product, household net worth and consumer confidence has increased while consumer debt has decreased. The travel industry in the United States began to gain traction in the fourth quarter of 2009 and has continued to strengthen in 2010.

"While media reports on the state of the U.S. economy are mixed, many Americans are still interested in taking one more trip as the summer travel season comes to a close," says Glen MacDonell, director of AAA Travel Services. "It is encouraging to see more Americans planning to travel to visit family, friends and exciting vacation destinations."

More travelers will use automobiles to reach their destinations

About 31.4 million Labor Day weekend travelers (or 91 percent of total travelers) are expected to use an automobile to reach their destination. This is a 10.3 percent increase from 2009, in which 28.5 million travelers used automobiles.

AAA expects the national average price of self-serve regular gasoline to be between $2.65 and $2.75 per gallon during the holiday weekend unless any major tropical storm activity takes place in the Gulf Coast region.

Ad Loading...

Air travel will only be utilized by 1.62 million holiday travelers, just five percent of total holiday travel. This is a 4.6 percent increase from the 1.54 million travelers that flew in 2009.

Four percent of travelers will use rail, bus and watercraft to reach their destinations.

Travelers will spend more while traveling shorter distances

The distance traveled by Americans this Labor Day weekend is expected to be an average of 635 miles, which is slightly less than last year's average of 645 miles.

Median spending will increase from $650 in 2009 to $697 this year. Dining (63 percent); shopping (47 percent) and visiting with friends and relatives (43 percent) were named as the three top primary activities by travelers this Labor Day weekend.

Ad Loading...

Airfares and hotel rates are expected to increase

According to AAA's Leisure Travel Index, airfares over the Labor Day holiday weekend are expected to increase nine percent from last year's rates. The lowest round-trip rates are increasing to $179 for the top 40 United States air routes.

Car rentals for the holiday weekend will increase to $46, approximately seven percent.

AAA Three Diamond lodgings are expected to increase their rates six percent, from an average of $132 in 2009 to $139 this year. Two Diamond hotels are expected to increase two percent to an average of $102 per night.  

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...