AAA Projects Slight Increase in Memorial Day Travel
Car rental rates are expected to fall 16 percent from last year, with renters paying an average of $31, almost $6 less than last year.
Travel will be up slightly this Memorial Day holiday despite high gas prices and increasing vacation costs, according to AAA.
Car rental rates are expected to fall 16 percent from last year, with renters paying an average of $31, almost $6 less than last year.
AAA estimates that 38.3 million Americans will travel 50 miles or more from home this holiday, a 1.7 percent increase from last year.
Approximately 32.1 million travelers (84 percent of all holiday travelers) expect to go by motor vehicle, a 1.8 percent increase from the 31.5 million who drove a year ago.
Another 11 percent of holiday travelers plan to travel by airplane, up 1 percent from last Memorial Day. A projected 1.9 million vacationers (5 percent of all holiday travelers) will travel by train, bus or other mode of transportation, about the same as a year ago.
Holiday auto travelers will find a gallon of self-serve regular gasoline at a nationwide average of $3.04–up 25 cents from a month ago and more than 15 cents higher than this time last year.
According to AAA, the greatest number of Memorial Day auto travelers will originate in the West with 7.6 million travelers, followed by the Southeast with 6.9 million; Midwest, 6.8 million; Northeast, 6.0 million; and Great Lakes, 4.8 million.
Research for Memorial Day travel is based on a national survey of 2,000 adults by the Travel Industry Association of American, which conducts special research for AAA.
More Rental Operations

Surprice Mobility Opens Corporate Rental Station at Milan Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
