Advantage, ACE Earn Top Customer Experience Ratings
Advantage Rent-A-Car and ACE Rent A Car delivered the best customer experience in the rental cars & transport industry, according to the 2017 Temkin Experience Ratings.

Photo courtesy of Advantage Rent A Car

Photo courtesy of Advantage Rent A Car
Advantage Rent-A-Car and ACE Rent A Car delivered the best customer experience in the rental cars & transport industry, according to the 2017 Temkin Experience Ratings.
This survey is an annual customer experience ranking of companies based on a survey of 10,000 U.S. consumers.
Advantage Rent-A-Car took the top spot out of the 14 rental car and transport companies included in this year's ratings, earning a score of 75% and coming in 60th place overall out of 331 companies across 20 industries. ACE Rent A Car came in second with a score of 72% and an overall rank of 111th, according to the survey.
"Congratulations to Advantage for making the most improvements over the last year and taking over the top spot for customer experience in rental cars," said Bruce Temkin, managing partner of Temkin Group.
Here are the ratings of all rental cars and transport companies in the 2017 Temkin Experience Ratings:
• Advantage Rent-A-Car: 75%
• ACE Rent A Car: 72%
• Fox Rent A Car: 71%
• National Car Rental: 70%
• Rent-a-Wreck: 69%
• Enterprise Rent-A-Car: 68%
• Uber: 68%
• Alamo Rent A Car: 66%
• Hertz: 61%
• Lyft: 61%
• Thrifty: 61%
• Dollar: 60%
• Budget: 58%
• Avis: 54%
Of the 11 companies in this industry that were included in both Temkin’s 2016 Ratings and the 2017 Ratings, all of them saw their scores increase over the last year. Advantage Rent-A-Car improved the most, gaining 25 points, while Avis improved the least, gaining only three points.
Overall, the rental cars and transport industry averaged a 65% rating in the 2017 Temkin Experience Ratings and tied for 16th place out of 20 industries. The average rating of the industry improved by 13 points between 2016 and 2017, going from 52.4% to 65.2%, according to the survey.
Now in its seventh year of publication, the 2017 Temkin Experience Ratings looks at customer experience in the industry, evaluating 331 companies across 20 industries: airlines, auto dealers, banks, computer & tablet makers, credit card issuers, fast food chains, health plans, hotels & rooms, insurance carriers, investment firms, parcel delivery services, rental cars & transport, retailers, software firms, streaming media, supermarket chains, TV & appliance makers, TV/Internet service providers, utilities, and wireless carriers.
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
