Advantage, ACE Earn Top Customer Experience Ratings
Advantage Rent-A-Car and ACE Rent A Car delivered the best customer experience in the rental cars & transport industry, according to the 2017 Temkin Experience Ratings.

Photo courtesy of Advantage Rent A Car

Photo courtesy of Advantage Rent A Car
Advantage Rent-A-Car and ACE Rent A Car delivered the best customer experience in the rental cars & transport industry, according to the 2017 Temkin Experience Ratings.
This survey is an annual customer experience ranking of companies based on a survey of 10,000 U.S. consumers.
Advantage Rent-A-Car took the top spot out of the 14 rental car and transport companies included in this year's ratings, earning a score of 75% and coming in 60th place overall out of 331 companies across 20 industries. ACE Rent A Car came in second with a score of 72% and an overall rank of 111th, according to the survey.
"Congratulations to Advantage for making the most improvements over the last year and taking over the top spot for customer experience in rental cars," said Bruce Temkin, managing partner of Temkin Group.
Here are the ratings of all rental cars and transport companies in the 2017 Temkin Experience Ratings:
• Advantage Rent-A-Car: 75%
• ACE Rent A Car: 72%
• Fox Rent A Car: 71%
• National Car Rental: 70%
• Rent-a-Wreck: 69%
• Enterprise Rent-A-Car: 68%
• Uber: 68%
• Alamo Rent A Car: 66%
• Hertz: 61%
• Lyft: 61%
• Thrifty: 61%
• Dollar: 60%
• Budget: 58%
• Avis: 54%
Of the 11 companies in this industry that were included in both Temkin’s 2016 Ratings and the 2017 Ratings, all of them saw their scores increase over the last year. Advantage Rent-A-Car improved the most, gaining 25 points, while Avis improved the least, gaining only three points.
Overall, the rental cars and transport industry averaged a 65% rating in the 2017 Temkin Experience Ratings and tied for 16th place out of 20 industries. The average rating of the industry improved by 13 points between 2016 and 2017, going from 52.4% to 65.2%, according to the survey.
Now in its seventh year of publication, the 2017 Temkin Experience Ratings looks at customer experience in the industry, evaluating 331 companies across 20 industries: airlines, auto dealers, banks, computer & tablet makers, credit card issuers, fast food chains, health plans, hotels & rooms, insurance carriers, investment firms, parcel delivery services, rental cars & transport, retailers, software firms, streaming media, supermarket chains, TV & appliance makers, TV/Internet service providers, utilities, and wireless carriers.
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
