Airport Rates Fall for Sixth Consecutive Months
In May, the rate quotes were down $1.44 — the sixth month in a row that rates have been down. The Northeast and Midwest regions were up $8.39 and $6.16, respectively. Boston had the highest average rate quote of $94.13.

Rates are a monthly average of weekly surveys of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These regional tables and graph show the average of all base rate quotes per day for an ICAR at the 50 largest U.S. airports weighted by deplanements, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
For the sixth month in a row and the ninth of the last 12 months, the weekly rate quote average was down. In May, it was down $1.44.
Year-over-year, the Northeast and Midwest were up $8.39 and $6.16, respectively, but the other three regions were down — led by the Northwest down $9.18.
Average rate quotes were up only three of the last 12 months, but two of those three months were strong enough that the 12-month average decline was only $1.06.


When looking at cities, Boston had the highest average rate quote at $94.13 — the highest rate since June 2015. Las Vegas had the lowest rate at $29.
With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.

Rates are a monthly average of weekly surveys of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These regional tables and graph show the average of all base rate quotes per day for an ICAR at the 50 largest U.S. airports weighted by deplanements, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
The Tennant Group and Rate Highway offer a weekly Rate Subscription Service to those interested in following vehicle rental industry rates more closely. Contact Jim Tennant (707-287-1311) or go to www.TennantGroup.com for details.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
