Auto Rental News
MenuMENU
SearchSEARCH

Alamo, Enterprise, National to Offer Video TollPass Program

The TollPass Automatic service will pay tolls electronically for car rental customers in California, Colorado, Florida and Texas. The optional service, which charges $2 per 24-hour rental period or $6 maximum per rental transaction, will be available starting August 2010.

by Staff
May 26, 2010
2 min to read


Beginning this summer, rental car customers in four states will no longer have to worry about receiving notices for generating unpaid tolls in video tolling areas. 

Enterprise Holdings announced May 19 a new upgraded video toll pass service for its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental customers.

Ad Loading...

The service, called TollPass Automatic, was announced at the U.S. Travel Association's 2010 International Pow Wow show in Orlando, Fla. This optional service provides the convenience of automatic billing for customers who pass video tolling areas and generate tolls at an automated toll booth. It will be available starting August 2010 to rental customers in Northern California, Colorado, Florida and Texas. 

"TollPass Automatic was created to help all of our customers with easy access through toll roads in certain markets utilizing automated toll charges," said Rob Hibbard at Enterprise Holdings.  "However, this option is particularly critical for time-sensitive business travelers. That's because an affordable per use day price - plus toll costs - allows our customers to conveniently drive through automated toll facilities without rolling down the window, stopping to search for coins or waiting in long cash payment lines."  

Customers only will be billed for days they use the automated toll road. Costs for the TollPass Automatic program include all toll charges incurred plus a $2 per 24-hour rental period TollPass convenience charge, or $6 maximum per rental transaction.   

All Enterprise Holdings' toll pass programs are optional. 

Additional highway toll road options for renters include paying cash at each toll stop (not always available at some locations) or avoiding automated toll road usage during the rental. Toll services using an electronic device also are available from Alamo, Enterprise and National in other areas of the country, and although not automatic, still offer renters the convenience of using toll road speed lanes.

More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...