Auto Rental News
MenuMENU
SearchSEARCH

Alamo, Enterprise, National to Offer Video TollPass Program

The TollPass Automatic service will pay tolls electronically for car rental customers in California, Colorado, Florida and Texas. The optional service, which charges $2 per 24-hour rental period or $6 maximum per rental transaction, will be available starting August 2010.

by Staff
May 26, 2010
2 min to read


Beginning this summer, rental car customers in four states will no longer have to worry about receiving notices for generating unpaid tolls in video tolling areas. 

Enterprise Holdings announced May 19 a new upgraded video toll pass service for its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental customers.

Ad Loading...

The service, called TollPass Automatic, was announced at the U.S. Travel Association's 2010 International Pow Wow show in Orlando, Fla. This optional service provides the convenience of automatic billing for customers who pass video tolling areas and generate tolls at an automated toll booth. It will be available starting August 2010 to rental customers in Northern California, Colorado, Florida and Texas. 

"TollPass Automatic was created to help all of our customers with easy access through toll roads in certain markets utilizing automated toll charges," said Rob Hibbard at Enterprise Holdings.  "However, this option is particularly critical for time-sensitive business travelers. That's because an affordable per use day price - plus toll costs - allows our customers to conveniently drive through automated toll facilities without rolling down the window, stopping to search for coins or waiting in long cash payment lines."  

Customers only will be billed for days they use the automated toll road. Costs for the TollPass Automatic program include all toll charges incurred plus a $2 per 24-hour rental period TollPass convenience charge, or $6 maximum per rental transaction.   

All Enterprise Holdings' toll pass programs are optional. 

Additional highway toll road options for renters include paying cash at each toll stop (not always available at some locations) or avoiding automated toll road usage during the rental. Toll services using an electronic device also are available from Alamo, Enterprise and National in other areas of the country, and although not automatic, still offer renters the convenience of using toll road speed lanes.

More Rental Operations

Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...