American Express Ranks Highest in J.D. Power Customer Satisfaction Survey
For the sixth consecutive year, the credit card company secured the top spot.
American Express ranked highest among U.S. credit card companies for the sixth consecutive year in a customer satisfaction survey conducted by J.D. Power and Associates.
The annual nationwide study released on Aug. 23 ranked American Express highest among 11 of the largest credit card issuers based on customer interaction, billing and payment processes, credit card terms, rewards programs, benefits and services, and problem resolution.
American Express has introduced a range of new offerings and enhancements this past year including a “tagging” tool on the company’s website to help cardmembers create a customized view of their account.
The study also found that American Express scored highest in both live and automated phone interaction due to the availability of mobile apps, experiential servicing and dispute resolution.
Following American Express in the survey were Discover and Chase. You can see the full study here.
American Express is sponsoring Auto Rental News' inaugural award, Professional of the Year, to honor car rental associates who demonstrate and promote outstanding customer satisfaction within the car rental process from companies worldwide. You can learn more about the award at www.autorentalsummit.com/awards.
More Rental Operations

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
