Are Some Vehicle Recalls More Important than Others?
Some rental car companies rent recalled vehicles if they believe the problem is not serious.
In a debate over whether some vehicle recalls are more important than others, several major rental car companies say they rent recalled vehicles if they believe the problem is not serious, according to a Wheels blog by Christopher Jensen at nytimes.com.
The companies said they faced so many recalls that determining what a Hertz executive called "a true safety recall" was difficult. But a National Highway Traffic Safety Administration (NHTSA) spokeswoman says no recalls are unimportant. All recalled vehicles should be fixed promptly, she said.
NHTSA, however, lacks the authority to force rental companies to act, just as it cannot force consumers to have their recalled vehicles repaired.
Rental companies have urged NHTSA to adopt a labeling system for recalls that would indicate whether a recall was so serious that the affected vehicles should immediately be parked. They also say the focus on rental companies is unfair when other fleet operators or even individual consumers are not required to carry out recall repairs.
NHTSA in March asked Dollar Thrifty, Enterprise Holdings, the Hertz Corp. and the Avis Budget Group to provide details about how they respond to recalls. All but Dollar Thrifty responded, and their letters were recently posted on the agency's Web site. Dollar Thrifty was granted an extension.
Enterprise Holdings stated that when it received a recall notice from a manufacturer, it did not rent that vehicle again "until all repairs are completed." But Enterprise added it "may rent the vehicle prior to the recall work being completed" if the recall was determined by Enterprise to not pose an immediate risk to public safety.
A Hertz committee reviews recalls. If the committee determines a recall does not "represent an imminent or potentially serious risk," the affected vehicles may still be rented out.
Avis Budget commonly contacts automakers to inquire "whether the conditions involved in the recall notice render the vehicle inoperable or unsafe to drive, or if the vehicle can be driven safely until the repairs are made."
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
