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Argentina Welcomes Country's First Carsharing Service

The app-based carsharing company has plans to serve downtown Buenos Aires later this year.

by Staff
February 20, 2018
Argentina Welcomes Country's First Carsharing Service

Photo courtesy of MyKeego

1 min to read


Photo courtesy of MyKeego

MyKeego, the first car-sharing system in Argentina, has launched in Buenos Aires in the city’s Nordelta district.

The company, founded by brothers Geronimo Perez Terra and Rodrigo Terra, offers hourly and daily rentals that can be booked 24 hours a day.

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The app-based carsharing company has plans to serve downtown Buenos Aires later this year. The MyKeego fleet of 30 cars includes Toyota and Renault models. Terra says the company is looking to add 20 more cars by mid-year.

“With MyKeego, we are looking to disrupt the Argentinian market by giving customers the best and easiest experience to rent a car,” Terra said.

Originally posted on Automotive Fleet

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