PSA Group’s mobility brand Free2Move has brought a carsharing service to the United States.

Working with its partner Travelcar, the carsharing service launched at Los Angeles International Airport on April 3 before a larger deployment in the U.S., according to PSA Group.

The progressive entry into North America is PSA Group’s 10-year project “Push to Pass.” As per the plan, PSA North America will initially develop the mobility services with the Group’s partners and then create mobility solutions with PSA Group’s cars — before marketing vehicles directly in North America.

Larry Dominique has been appointed as senior vice president and head of the North American entity. He has over 30 years of experience in the U.S. automotive industry, having worked at General Motors, Chrysler, and Nissan.

“With the creation of PSA North American entity, PSA Group makes an important step forward in the rollout of our project to progressively enter the region,” said Carlos Tavares, chairman of the Managing Board. “Moving forward, we will ramp up our mobility activities and the development of carsharing services, among other efforts. Today we start with our partner TravelCar.”