Avis Car Rental has announced that it’s launching a Google Assistant action for Google Home, available next month.

Avis is the first car rental company to leverage artificial intelligence (AI) to help enhance a customer’s journey, according to the company.

"At Avis, our goal is to use AI technology to create a more intuitive and seamless user experience for our customers that significantly differentiates us,” said Arthur Orduna, chief innovation officer, Avis Budget Group. “Machine learning allows us to anticipate our customers' needs and questions, based on their Avis Preferred profile, so they can get what they need faster. The Avis Google Assistant action changes the way travelers can interact and transact with us before, during, and after their car rental journey."

Designed to help save time through more access to the booking and reservation process, Avis' new Google Assistant action for the Google Home device will provide travelers with instant, voice-controlled access to the car rental booking process.

Through a secure integration with Avis, travelers can use Google Home to make or modify current reservations and review past trips, according to the company.

The Google Assistant action is available to travelers enrolled in Avis Preferred, the company's express rental/loyalty program. The AI technology uses preferences stored in a customer's Avis Preferred profile to automatically take into account a user's car preference and additional options such as SiriusXM radio, GPS devices, and coverages.