Avis Budget Group Generated $65 Million in Savings from ‘Performance Excellence’ Initiative
In 2011, compared to prior-year results, the program saw significant cost reductions and revenue enhancements through enhancing operational efficiency, driving incremental revenue, reducing fleet depreciation and fleet maintenance costs, and improving the Avis and Budget customer experience.
Avis Budget Group announced in a Jan. 20 press release details of the ways that its “Performance Excellence” process-improvement initiative contributed to the company's financial results in 2011, including its record levels of adjusted EBITDA in the first nine months of the year.
Working closely with all facets of the organization, the Performance Excellence, or "PEx," team applied tools such as Lean and Six Sigma on more than 500 different project deployments in 2011. These projects focused primarily on enhancing operational efficiency, driving incremental revenue, reducing fleet depreciation and fleet maintenance costs, and improving the Avis and Budget customer experience. In total, the PEx initiative helped generate more than $65 million of cost reductions and revenue enhancements in 2011 compared to prior-year results.
"We are delighted not just with the stellar results achieved by our PEx initiative, but also with the way our entire organization has embraced Performance Excellence as a powerful means to improve operational efficiency throughout the company," said David B. Wyshner, senior executive VP and CFO. "We are confident that our process-improvement efforts will continue to help us identify ways that we can serve our customers better and at lower cost in 2012 and beyond."
The company has begun to apply process-improvement tools and proven best practices to its newly acquired operations in Europe. On a global basis, Avis Budget Group expects that PEx will help generate incremental benefits of more than $45 million in 2012 compared with 2011, primarily through replication projects that represent the greatest opportunities for cost savings.
Key Performance Excellence projects in 2011 included:
Fuel Accountability: This project successfully identified a number of areas where the company's more than $150 million of annual gasoline costs could be reduced and also implemented tools to reconcile gallons charged on rental agreements versus gallons pumped, allowing managers to better control gasoline costs. To date, this project has been replicated at dozens of airport locations.
Yield Management: This project has helped the company's regional operations, yield and pricing departments take greater advantage of proven yield-management methods and revenue opportunities to increase profitability.
Local Market Ancillary Sales: This project sought to close the gap in sales of the company's ancillary revenue products and services that existed between airport locations and local market locations. The project looked at training programs, tracking and sustaining procedures, differences in sales processes, policy and procedure differences, and dedicated manpower to arrive at a plan that ultimately proved successful, and will be replicated system-wide beginning in 2012.
Shuttling Efficiency: The PEx team drove significant cost savings by enhancing operational efficiency in the movement of fleet vehicles between rental locations and maintenance facilities by establishing standardized routes, developing analytics for each location to minimize 'over-shuttling' and implementing a GPS-based tracking system for all shuttle crews.
Preventive Vehicle Maintenance: By determining the optimal preventive maintenance plan for each fleet vehicle make and model, PEx achieved cost savings in a number of areas including increased warranty recovery, reduced oil change and tire expense, and lower de-fleeting costs, while at the same time bringing about a reduction in maintenance-related customer complaints.
"Our pipeline of opportunities remains full, and we anticipate launching approximately 500 or more new or replication projects globally in 2012," Wyshner said. "We have taken steps to solicit more process-improvement ideas from rank-and-file employees in addition to those submitted by management, as we continue to see that people who are closest to aspects of our business in need of improvement are well-suited to bring these opportunities to the attention of the PEx team."
Avis Budget Group launched its Performance Excellence initiative in late 2007. Employees began referring to successful process-improvement efforts as "PEx-ing" in 2008, and the overwhelming success of the initiative was later recognized by the Global Six Sigma Improvement Awards, when Avis Budget Group won Best Organizational Achievement in Lean Enterprise Improvement. Since its launch, Avis Budget Group's Performance Excellence initiative has generated more than $250 million in annual benefits.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
