Avis' Total Revenue Up 3% for 2nd Quarter
NEW YORK –- Cendant Car Rental Group's Avis brand generated total revenue of $671.77 million during 2004's second quarter, up 3% compared to the same period last year. In addition, Avis sold 14....
NEW YORK –- Cendant Car Rental Group's Avis brand generated total revenue of $671.77 million during 2004's second quarter, up 3% compared to the same period last year. In addition, Avis sold 14.65 million rental days, up 5% compared to the second quarter in 2003.
Competitive industry pricing, however, took its toll. Time and mileage daily dollar average dipped 2%, from $41.53 in 2003 to $40.55. The average length of rental dropped 1%, from 3.52 days to 3.49 days.
The company's Budget brand saw total revenue drop 5% in the second quarter, from $469.28 million in 2003 to $447.04 million this year. Budget's car rental revenue in the quarter declined 6%, from $329.92 million in 2003 to $310.52 million this year. Truck rental revenue dropped 2%, from $139.36 million to $136.52 million.
Budget's average length of rental declined 3%, from 4.08 days in 2003's second quarter to 3.94 days in the same period this year. Daily time and mileage dollar average dropped 5% during the quarter, from $35.05 to $33.28. The sale of car rental days was relatively flat for the quarter (7.85 million compared to 7.84 million in 2003).
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
