Barton, Brown Discuss Car Rental on YouTube’s Auto Transport Intel
Bob Barton, president of global mobility for RentalMatics and Chris Brown, executive editor of Auto Rental News, shared their views on today’s car rental industry on the YouTube show, archive available.

Participants are encouraged to join the live chat after the conversation.
Bob Barton, president of global mobility for RentalMatics and Chris Brown, executive editor of Auto Rental News, appeared on YouTube’s Auto Transport Intel program on Tuesday, July 14.
The program, referred to as "The Car Shipping Business Channel," airs live every Tuesday at 9pm EDT (6pm PDT).
Show creator and host Jay Wertzberger interviewed Barton and Brown on the dynamics of today’s car rental industry — including the devastating effects of the coronavirus pandemic, recent bankruptcies, fleet tectonics, and fluctuations in the used car market — and how they’re affecting the greater automotive markets.
Prior to joining mobility software firm RentalMatics, Barton served as senior vice president of global franchise operations for The Hertz Corporation. Barton’s experience includes serving as president and COO at Franchise Services of North America Inc. and as past president and board member of the American Car Rental Association.
In 2009, Barton received the Russell Bruno Award as Car Rental Executive of the Year.
In addition to Auto Rental News, Brown offers his perspective on fleets, auto rental, and the new mobility ecosystem as executive editor of Business Fleet and Fleet Forward.
Brown produces the International Car Rental Show and the Fleet Forward Conference. Brown is a frequent conference speaker and is relied on as an industry resource by major media outlets such as the Washington Post, New York Times, Forbes, Wall Street Journal, and National Public Radio.
An archived version of the show is available on the Auto Transport Intel channel.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
