Car Owners Object to Settlement in Airbag-Lacking Vehicle Case
One Impala owner was quoted as saying she doubted that anyone would buy her car with the stickers attached.
A class-action settlement involving former Enterprise Rent-A-Car vehicles lacking side airbags will require the distribution of $100 vouchers and stickers warning "No Side Curtain Airbags" to buyers of certain Chevrolet and Buick models once in Enterprise's fleet, according to the Kansas City Star. The settlement has angered many car owners.
The standard safety features were intentionally omitted from the cars during manufacturing.
The Kansas City Star reported in 2009 that General Motors allowed Enterprise and other large fleet buyers to "delete" head-protecting side airbags on the factory floor. CBS News' "The Early Show" also conducted a hidden-camera investigation about the missing side airbags. The practice enabled Enterprise to lower the price of each car ordered by less than $200. The savings totaled more than $15 million over a three-year period.
The affected cars included Impalas, Chevy Cobalts and HHRs, and Buick LaCrosses. The vehicles were sold to consumers or auctioned to automobile dealers nationwide once their rental days were over.
Federal standards did not require the cars to come equipped with side airbags, and GM said the vehicles passed safety tests. But because side airbags were otherwise standard on the models, many cars were erroneously advertised online as having the safety features or a "5 Star Driver Side Crash Rating."
Neither of those claims was true, but Enterprise blamed a computer glitch for the bad information appearing on its own used-car Web site. Enterprise then removed the postings and offered more than 740 direct buyers a buyback deal or $200 if they chose to keep their cars.
Enterprise sent settlement proposals to more than 100,000 owners of the affected vehicles. At least three dozen car owners who received notices of the proposed settlement filed written objections with the court, and more than 200 formally opted out of the agreement. One Impala owner was quoted as saying said she doubted that anyone would buy her car with the stickers attached.
That relief was not available to consumers who bought their cars from third parties, including used-car dealers who acquired the Enterprise vehicles at auction.
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
