Auto Rental News
MenuMENU
SearchSEARCH

Car Rental Companies Left Out of EU Urban Mobility Meetings

The European Union’s Expert Group on Urban Mobility (EGUM) currently doesn’t include any car rental companies as members. The group gathers transportation players to discuss urban mobility topics, including how to cut transport emissions.

January 27, 2023
Car Rental Companies Left Out of EU Urban Mobility Meetings

Avis, Europcar, and Hertz wrote a letter to the European Commission to share their frustration about being left out of these urban mobility discussions.

Photo: Canva/GoodLifeStudio

2 min to read


Car rental companies are frustrated about being excluded from the European Union’s Expert Group on Urban Mobility (EGUM), according to a report by EURACTIV. The group gathers transportation players to discuss how to cut emissions in European cities.

Avis, Europcar, and Hertz wrote a letter to the European Commission to share their frustration about being left out of these urban mobility discussions.

Ad Loading...

“Our sector represents one of the earliest forms of mobility as a service (MaaS) and expects to play an important role in the shift from a vehicle ‘ownership’ to a vehicle ‘usage’ model, helping to reduce urban congestion and pollution,” the rental companies stated in the letter. “Excluding our industry’s views in discussions on the future of urban mobility therefore represents a missed opportunity for the Commission to benefit from our expertise and ideas. … ”

Under the name “the Car Rental Coalition,” they requested a meeting with officials from the Commission’s directorate general for transport to talk about the car rental sector’s contribution to urban mobility and to understand why they were left out of these EU discussions, according to the report.

“Our experience and expertise in this area cannot be replicated by other accepted stakeholders such as ride-hailing association MOVE EU or car manufacturers association ACEA,” the coalition wrote in the letter.

Currently, members of the Expert Group on Urban Mobility (EGUM) include electromobility association AVERE, the International Automobile Federation (FIA), and public transport operators’ advocacy group UITP.

When EURACTIV asked why car rental companies weren’t selected for the EGUM, a European Commission official said that 90 applications were received for 25 available places, according to the report. The car rental coalition wasn’t chosen, but it has been put on a reserve list for the expert group.

Ad Loading...

Additionally, the European Commission official said that they can invite other experts to take part if additional expertise is needed on a particular topic.

The European Commission uses this expert group to advise on upcoming legislation, with industry and non-government organizations providing recommendations. Established in October 2022, the EGUM was created to help implement the EU’s Urban Mobility Framework, which provides cities with tips to reduce transport emissions, according to the report.

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...