Car Rental Company May Sue City over Fatal Police Accident
The accident, which involved a 2006 Dodge Viper, claimed the life of a police department's top traffic safety officer.
A high-performance car rental company has notified North Brunswick, NJ of its intent to sue over the August crash involving a Dodge Viper driven by a township police lieutenant that claimed the life of the police department’s top traffic safety officer, according to mycentralnewjersey.com.
Exotic Car Rentals of New Jersey claims in the notice of tort claim that it is owed $65,000 for the replacement of the totaled car and $16,408 for the loss of its use. That loss of use continues to accrue daily, the notice reads. The Viper rented for $369 a day during the week and $449 a day on weekends.
The car, driven by Lt. Keith Buckley, was rented by Buckley’s brother.
Keith Buckley, who has been charged with vehicular homicide, was driving the black 2006 Dodge Viper south on Route 130 Aug. 12 when the car veered off the road. It struck a utility pole about 300 feet south of the Route 1 overpass just after 11 a.m. that Tuesday, killing Buckley’s only passenger, North Brunswick police Lt. Christopher Zerby.
Zerby, died from head and chest injuries. Buckley escaped serious injury.
Middlesex County Prosecutor Bruce Kaplan said Buckley was going at least 94 mph in a 45-mph zone when he crashed the Viper. Buckley and Zerby were on duty at the time of the crash.
Buckley, 40, pleaded not guilty in the case in Superior Court, New Brunswick, on Sept. 5. If convicted, the 14-year department veteran faces up to 10 years in prison.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
