On April 28, a hailstorm swept through the St. Louis area of Missouri, causing damage to an estimated 50,000 vehicles, according to Ned Maniscalco, Enterprise Holdings manager of corporate communications. The widespread damage caused an increased need from consumers for insurance replacement vehicles, while the rental companies race to repair their own fleets.
The Enterprise Rent-A-Car location, for example, suffered damage to about 1,000 vehicles, Maniscalco said, but the company had to supplement its rental fleet with about 2,500 vehicles from neighboring states, including Kansas, Arkansas and Oklahoma. “The resulting increase in hail-related auto insurance claims has caused a severe spike in demand for rental cars,” he said, adding that Enterprise is “currently evaluating overall demand levels and may bring in additional vehicles as appropriate.”
Maniscalco said that Enterprise expects demand to remain high for six months since body repair shops are already scheduled out until August for hail-damaged vehicles, even though insurance companies have declared vehicles more than three or four years old as a total loss.
Enterprise is still serving its corporate customer reservations, Maniscalco said, but customers who call or walk-in without a reservation risk not being accommodated with a rental. “We are working closely with our insurance and body shop partners to reserve vehicles for customers whose cars are being repaired,” he said.
— By Joanne M. Tucker
Car Rental Demand Remains High After Missouri Hailstorm
The hailstorm that struck the St. Louis area in late April had rental companies shipping vehicles in from neighboring states to supplement damaged fleet as the demand for replacement rentals has spiked.
More Rental Operations

Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
Carwiz Sets Up Rental Operations In Central Asia
The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.
Read More →
Where Rental Fleets Must Adjust To Shifting Catastrophe Risks
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Read More →
Using AI To Find Rental Car Damage
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Read More →
Carwiz Opens Car Rental Service In Panama
A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.
Read More →
Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks
The integrated business model combines each operator’s local expertise with international standards to boost sales.
Read More →
Traveler Customer Satisfaction Up This Year Data Study Shows
The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.
Read More →
New Consulting Company Ready To Boost Point-of-Sale Revenue
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Read More →
Meet The (Semi-New) ARN Editor
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.
Read More →
