Auto Rental News
MenuMENU
SearchSEARCH

Car2go Extends Operating Area in Austin

The expanded operating area will include about 74,000 additional citizens from Texas’ capital city, while the vehicle network will increase from 200 smart fortwo vehicles to 300 smart “car2go” edition vehicles.

by Staff
March 9, 2011
2 min to read


Car2go N.A. LLC announced it will expand its operating area by 63 percent and increase its current network of vehicles by 50 percent to a total of 300 vehicles. The existing network will be replaced by the world's first specially developed car-sharing production model, the smart "car2go edition," over the weekend of March 19, according to the company.

"We knew Austin was going to be a great city for car2go when we started receiving requests to expand our operating area the first week we launched," according to Nicholas Cole, president and CEO of car2go. "We are excited to give our members what they've asked for by expanding our operating area to a total of 52 square miles and increasing our current network of vehicles."

Ad Loading...

Since launching as a pilot program in November 2009, car2go has seen more than 150,000 rentals with an average of 4,000 rentals per week, according to the company. In February 2011, car2go achieved the milestone of 500,000 miles driven. With more than 15,000 members, 15 percent of the driving population above the age of 18 in the existing operating area is a car2go member.

Approximately 74,000 additional Austin citizens with driver's licenses above the age of 18 and a number of local businesses will now be included in the extended operating area. Car2go will also exchange its current network of 200 smart fortwo vehicles for 300 smart "car2go edition" vehicles. Together, the companies developed the model as the first vehicle designed specifically for car-sharing.

Every "car2go edition" is outfitted with new telematics hardware, including a new control unit with a large easy-to-use touchscreen. Also, the user interface has been completely redesigned and upgraded, making the menu, radio and navigation system easier to use.

"Our new technology makes car2go stand out even more from the solutions offered by traditional car-sharing companies. It is setting the new standard for shared-use vehicles," according to Helmuth Ritzer, car2go chief technology officer. "The new hardware and software platform allow us to provide new in-car services in the future. As new features become available, the fleet will be automatically updated over-the-air."

Many of the new car2go vehicles in Austin will also be equipped with a 100-watt solar roof, which is fully integrated with the on-board electronics and serves to supply power to the telematics and continually charges the car's battery, according to the company. Additionally, if the vehicle is parked in the sun, solar energy is used to power the ventilation system that reduces the interior temperature to cool the vehicle, reducing fuel consumption.

More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...