Related: 2020 ICRS Announces Closing Keynote
CIRAS Certification Offered at International Car Rental Show
Presented by Jim Schalberg of Auto Rental Solutions, the Center for International Rental Automotive Standards certification course helps to equip car rental employees with the knowledge and tools needed for success in the car rental industry.

The Center for International Rental Automotive Standards (CIRAS) certification program aims to equip car rental employees with the knowledge and tools needed for success in the car rental industry.
Photo via CIRAS.
At this year’s International Car Rental Show, Jim Schalberg, owner of Auto Rental Solutions, will once again offer attendees the CIRAS Certification session.
The Center for International Rental Automotive Standards (CIRAS) certification program aims to equip car rental employees with the knowledge and tools needed for success in the car rental industry. Topics include customer service procedures, incremental sales, insurance rates, marketing, and more.
Whether you are a seasoned car rental professional or new to the industry, CIRAS certification can help lead to better opportunities in your rental business, help you stand out to insurers or financial institutions, and help you stay up-to-date on issues in the rental car industry, says Schalberg.
“As a rental car operator, this is something you can do to be sure you are at the top of your game,” said Schalberg. “You’re passing the industry’s measurement of knowledge based on its skill assessments of the rental car professional role.”
The three-hour CIRAS course, offered for $199 in addition to ICRS registration, will convene March 23 from 2:35 p.m. to 5:25 p.m. at the ICRS. At the end of the session, attendees will be given a 25-question test. For those who pass the test, a CIRAS Certificate will be presented during the show’s Closing Keynote Address.
The 2020 International Car Rental Show, celebrating its 25th year, will take place at Caesars Palace in Las Vegas March 22 to 24. To register for the event and the CIRAS session, visit here.
More Rental Operations

Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
