Auto Rental News
MenuMENU
SearchSEARCH

City of Loveland Says WeCar Saving the City $300,000-plus in Fleet Costs

The city’s fleet management division identified a number of low-use vehicles driven less than 5,000 miles per year. These vehicles will be replaced by shared vehicles and equipped with the same rental technology used by Enterprise’s car sharing program, WeCar.

by Staff
July 11, 2012
3 min to read


The city of Loveland, Colo. will soon reduce its fleet of vehicles through the implementation of a car sharing program, expected to save the city more than $300,000 annually, according to a release from the City.

A total of about 40 aging sedans, pickups and vans from the city fleet will be replaced by 15 shared vehicles leased from Enterprise Fleet Management and equipped with the same automated rental technology used in Enterprise Rent-A-Car’s car sharing program, WeCar by Enterprise. The city’s fleet management division identified a number of low-use vehicles driven less than 5,000 miles per year.

Ad Loading...

Drivers reserve cars online for a few hours or a few days and access vehicles from a parking place adjacent to the employee’s building. The driver swipes a special membership identification card across the windshield. The sensor recognizes the card, records the day and time, opens the door, and allows access to the car’s ignition key in the car’s interior.

When the driver returns the vehicle, they place the key inside the car, exit, and again swipes the card in front of the sensor. The sensor locks the car and records the duration and mileage of the use.

The system automatically charges the employee’s budget for the vehicle’s use based on time and/or mileage. The user’s departmental budget is charged accordingly and those monies are applied toward the car’s overall lease payment. The charge-back to the user will range from $25-60 per day depending on the type of vehicle used.

Enterprise Fleet Management is a full-service fleet management business for governmental entities and companies with medium-size fleets. The city of Loveland selected Enterprise because of its technical capability, experience, business and financial strength to establish, manage, develop and grow a shared motor pool program, the city release said.

“The program will enable greater and more efficient use of fewer vehicles,” said Steve Kibler, fleet manager for Loveland. “Our shared motor pool will enable us to reduce overhead, maintenance, and insurance expenses while providing safe, reliable, and fuel-efficient transportation for the City employees who use these vehicles. All maintenance and repairs are performed by Enterprise Fleet Management’s local independent contractors so no additional city personnel are needed to perform this overhead expense,” Kibler said.

Ad Loading...

Future expansion of the program to add hybrid and zero emission plug-in vehicles is likely. Kibler said the city is also looking to expand the technology to redundant construction equipment such as air compressors, backhoes, loaders, dump trucks, etc.

“In addition to having the purchasing power to obtain vehicles at the best possible prices and terms, the leasing agreement with Enterprise offers maintenance management, risk management, and vehicle registration and reporting, as well as a fuel card program that automatically monitors fuel purchases and mileage for each vehicle,” Kibler said.



Enterprise announced in May that the company will soon transition its car sharing companies, including recently acquired Mint Cars On-Demand, into one brand: Enterprise Car Share. Read more here.

More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...