When it comes to the pedigree of one-to-three year old used cars, most shoppers for pre-owned cars continue to look down a very long nose when it comes to daily rental units while holding Certified Off-Lease models as the gold standard.
Put into financial terms: They’d be willing to pay an average of $1,240 more for C-OL and expect a discount of $1,572 for daily rental models. (Both figures from a typically off-finance model in generally good condition.) The picture hasn’t changed much since 2001. At that time about 10.4 percent of used-car shoppers said they’d consider or might consider a daily rental unit. That slipped to 9.8 percent in the 2009 survey — the difference a statistical tie.











