Auto Rental News
MenuMENU
SearchSEARCH

Companies to Pay More for Plane Tickets and Hotel Rooms Next Year

Fewer customer discounts are expected from airline and hotel suppliers, according to the Global Business Travel Association’s Annual Industry Pulse Report.

by Staff
October 27, 2011
3 min to read


Companies in North America (NA) and Asia Pacific (APAC) are expecting airfare and lodging rates to climb next year and should brace for these increases by upping their travel budgets, according to an Oct. 26 press release form the Global Business Travel Association (GBTA). 

Negotiations with airline and hotel suppliers for 2012 were tougher this year, with buyers citing stricter volume commitments and expecting less generous discounts, according to a recent survey of NA- and APAC-based travel buyers by the GBTA Foundation, the education and research arm of the GBTA. 

Ad Loading...

Highlights from the GBTA Annual Industry Pulse Report include:

• With the exception of domestic car rentals, buyers expect average airfares and hotel rates in North America to rise between 3 percent and 5 percent in 2012.  Buyers expect average rates/fares to rise between 4 percent and 6 percent in Asia Pacific.

• Buyers expect domestic airfares to increase the most in 2012:

- North America – 5 percent projected increase to average fare of $487
- APAC – 5.3 percent projected increase to average fare of $412

• Buyers also expect fares to rise in other airfare categories:

Ad Loading...

- International economy – N.A: 4.4 percent to $1,193; APAC: 5.1 percent to $1,146
- International business class – N.A.: 3.9 percent to $4,929; APAC: 4.6 percent to $3,535

• Projected increases for domestic hotels (N.A: 4.1 percent to $165; APAC: 4.9 percent to $181) and international hotels (N.A: 3.3 percent to $262; APAC: 4.4 percent to $618) are not far behind.

• In both regions, higher travel rates (N.A: 69 percent; APAC: 52 percent) and airline fees (N.A: 58 percent; APAC: 53 percent) were most often cited as the primary factors driving increases in travel budgets.

• More than half of buyers in North America (53 percent) said terms for 2012 were stricter relative to volume and market share thresholds from airlines.  Somewhat fewer than half of respondents (45 percent) felt this way in APAC.  

• A substantial majority of buyers said the discounts yielded in negotiations are expected to be the same or worse in 2012 from airlines (N.A.: 74 percent; APAC: 77 percent) and hotels (N.A.: 88 percent; APAC: 76 percent).

Ad Loading...

• International travel is a major force behind the increase in travel spending because international trips typically cost more.  Buyers projected international spend would comprise a healthy portion of total travel spend in 2012 — 32 percent and 54 percent respectively for NA and APAC.

The 2012 Industry Pulse: Business Travel Buyers’ Sentiment – North America and Asia reports surveyed 307 and 409 corporate travel buyers in their regions respectively in September 2011. The report is free of charge to all GBTA Members (gbta.org/foundation/resourcelibrary). Non-members may purchase the reports through the GBTA Foundation at research@gbta.org.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...