Denver Visitors Bureau Drops Rental Tax Hike Plan
DENVER --- The Denver Metro Convention & Visitors Bureau has scrapped its proposal for a 1% car rental tax hike to help replenish its coffers.
DENVER --- The Denver Metro Convention & Visitors Bureau has scrapped its proposal for a 1% car rental tax hike to help replenish its coffers. The proposed tax hike, which would have raised local rental taxes from 13.5% to 14.35%, spurred protests from the car rental industry.
The visitors bureau had no such change of heart when it came to a proposed 1% hotel tax hike. As a result, a Denver City Council committee approved the tax plan Wednesday, July 20. If city council members give final approval in August, local voters will consider the hotel tax hike in November.
The Metro Denver Hotel Association supports the hotel tax hike because it will fund tourism marketing efforts. If approved by voters, the hotel tax will rise from 13.85% to 14.85%.
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
