Dollar Thrifty Increases 2010 Revenue Guidance
The car rental company expects corporate adjusted EBITDA, excluding merger-related expenses, to be within $240 million to $260 million for the full year of 2010, an increase of $40 million from the company's previously announced guidance range.
Dollar Thrifty Automotive Group Inc. provided an update Tuesday on corporate adjusted EBITDA and fleet cost expectations for the full year of 2010. As part of the update, the company noted that its previously announced revenue guidance remains unchanged.
Based on solid operating performance in July and August, combined with Dollar Thrifty's revised outlook for fleet costs for the balance of 2010, the company now expects corporate adjusted EBITDA, excluding merger-related expenses, to be within a range of $240 million to $260 million for the full year of 2010, an increase of $40 million from the company's previously announced guidance range.
Dollar Thrifty noted that approximately half of the increase is attributable to changes in expectations for fleet costs, with the remainder resulting from continued strength in operations and ongoing cost control efforts. The company's 2009 corporate adjusted EBITDA was $99.4 million.
Dollar Thrifty also is lowering its estimate for vehicle depreciation per unit per month to a range of $270 to $290 for the third and fourth quarters of 2010, based on continued strength in residual values and favorable trends in vehicle disposition results. In addition, the company is lowering its fleet cost target for the full year of 2010 to a range of $230 to $240 per unit per month.
Update of 2011 Projections
Dollar Thrifty reaffirmed its previously announced fleet cost estimate for 2011 of $300 to $310 per unit per month.
The car rental company expects solid fundamentals in the used-car market in 2011 as demand for used cars is expected to be firm, while supply is expected to be somewhat constrained. The company noted, however, that it does expect the used-car market to be slightly less robust in 2011 than current market conditions, and has based its estimated 2011 fleet cost on this expectation.
Dollar Thrifty also noted that the 2011 projections previously made public in May 2010, which included a preliminary proxy statement of DTG and constituted a preliminary prospectus of Hertz, were based on fleet costs above these levels for 2011. The corporate adjusted EBITDA projection previously set forth in the preliminary prospectus was $173 million.
Adjusting the previously disclosed projections to give effect only to the change in the 2011 fleet cost discussed above, corporate adjusted EBITDA would range from $186 million to $198 million for 2011.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
