Auto Rental News
MenuMENU
SearchSEARCH

Eclipse Gazers Flock to Car Rental Counters

Many car rental companies — in the path of the total solar eclipse or nearby — saw an increase in reservations last weekend for travelers coming to view the coast-to-coast solar eclipse. A few operators describe their experience.

by Staff
August 23, 2017
Eclipse Gazers Flock to Car Rental Counters

Spectators watch the solar eclipse at the top of the parking structure at Oregon’s Portland International Airport. Photo courtesy of Therese Chapdelaine-Irons.

3 min to read


Spectators watch the solar eclipse at the top of the parking structure at Oregon’s Portland International Airport. Photo courtesy of Therese Chapdelaine-Irons.

This week, people traveled from around the nation and the world to various parts of the U.S. for the coast-to-coast total solar eclipse on Aug. 21.

It had been 99 years since America’s last coast-to-coast total solar eclipse in 1919. The last eclipse in the continental U.S. took place in 1979. From Oregon to South Carolina, a total of 14 states were in the path of totality, including Nebraska, Illinois, Wyoming, Idaho, Tennessee, and Kentucky.

Ad Loading...

Auto Rental News talked to a few car rental companies to see how it went with the influx of travelers.

In Oregon, more than 17,000 cars were expected to be rented from Portland International Airport over a three-day period for the solar eclipse, according to the Port of Portland. Travelers flew into Portland and rented cars to travel to Salem and other areas in central Oregon, including Madras.

Therese Chapdelaine-Irons manages the Dollar Rent A Car location at Portland Airport. For her company, Saturday and Sunday were among the busiest days for travelers picking up vehicles.

“Planning involves all of the preparation before the event and now getting the cars back is the other piece to it,” she said. “We are expecting most of the vehicles to be returned on Tuesday the 22nd and Wednesday the 23rd.”

The airport has been proactive in creating plans to deal with the increase of rental returns, according to Chapdelaine-Irons. The top floor of the parking lot — which is a public parking floor — was cleared and opened for overflow car rental returns. “This will help keep the entrance roadways clear when the regular rental return areas fill up,” she said.

Ad Loading...

Spectators wait for the eclipse at Portland International Airport. Photo courtesy of Therese Chapdelaine-Irons.

Due to concerns about overbooking, the week prior to the eclipse was also busy with customers calling Dollar to confirm their reservations.

“People were very anxious; many had planned for this event way in advance,” said Chapdelaine-Irons. “Customers wanted to call and be reassured their car would be waiting for them. Dollar and other operators successfully met reservation expectations. Our partners at the Port of Portland were instrumental in making this a successful event for all of the car rental companies and their customers. Eclipse glasses were even provided for many travelers.”

Jon Torgerson, a Rent A Wreck franchisee in Black Hills, S.D., had some people book cars to drive to Casper, Wy., to see the full eclipse.

“We are a tourist destination with Mt. Rushmore 30 miles away, so we get busy here in the summer,” said Torgerson. “The eclipse is just one more opportunity to rent cars. I had a lot of Sunday reservations, and we are not even open on Sundays. I attribute those to people wanting to drive to see the eclipse.”

Jeff Neuenschwander, an Avis Budget licensee in southwest Missouri, didn’t see an increase in reservations. “We are about two hours from the path of the total eclipse,” he said. 

Ad Loading...

Across all airports in South Carolina (Columbia, Myrtle Beach, Charleston, and Savannah), Enterprise Holdings locations saw a double-digit increase in reservations for a three-day period leading up to the eclipse, according to Laura Bryant, corporate communications for Enterprise Holdings.

More Rental Operations

a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
Ad Loading...
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...