Enterprise Acquisition of Vanguard Complete
Taylor family says Enterprise Rent-A-Car is "set to operate Vanguard Car Rental and its National Car Rental and Alamo Rent A Car businesses as a separate subsidiary for the foreseeable future."
The owners of Enterprise Rent-A-Car announced today they have completed the purchase of Vanguard Car Rental and its National Car Rental and Alamo Rent A Car businesses from Cerberus Capital Management LP. Terms of the transaction between the two privately held companies were not disclosed.
On March 30, 2007, Andrew C. Taylor, Chairman and Chief Executive Officer of Enterprise Rent-A-Car, announced his family had entered into a definitive agreement to purchase Vanguard. The transaction closed today.
The Taylors, who own and operate Enterprise, announced they will operate Vanguard and its National Car Rental and Alamo Rent A Car businesses as an independent subsidiary separate from Enterprise for the foreseeable future. Joint teams from both Enterprise and Vanguard have, however, already begun an integration review process.
“Over time and with careful study, we will determine how best to join these operations and create the most comprehensive service provider in the history of this industry,” said Taylor. “Already on ‘Day 1’ we are implementing programs that allow each company’s corporate customers to participate in programs offered by its new sister company; for example, offering free memberships in National’s Emerald Club for Enterprise corporate customers.”
Last month it was announced that Greg Stubblefield, a 25-year Enterprise executive, would replace retiring William E. Lobeck as president of Vanguard Car Rental. Stubblefield, who most recently served as president of Enterprise’s California and Hawaii operations, is relocating to Tulsa where he will operate from Vanguard’s headquarters.
“All of us on both sides of this transaction are now part of a family-owned company that is dedicated to three things: 1) Listening to and satisfying our customers; 2) Creating opportunities for our employees; and 3) Achieving long-term sustainable growth,” said Taylor. “And starting today, we are better positioned to deliver against these three goals than at any time in the collective histories of Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car.”
The combination of Enterprise and Vanguard under common ownership creates a rental car operation that is unparalleled in size and financial strength and stability. The totals for the two businesses include: $11.7 billion in annual revenue; 10,683 locations; 1.1 million vehicles; and 74,169 employees.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
