Enterprise Designates First "Green Branches"
Hybrids and fuel-efficient vehicles will comprise approximately 60 percent of each of the “Green Branch” fleets in four Atlanta locations.
In response to demand for environmentally friendly vehicles in Atlanta, Ga., Enterprise Rent-A-Car has designated its first “Green Branches” in the country at four locations across the metropolitan area.
Hybrids and fuel-efficient vehicles will comprise approximately 60 percent of each of the four “Green Branch” fleets, demonstrating Enterprise’s ongoing commitment to supporting the use of alternative technologies and fuel-efficient vehicles, the company reports.
Each of the Atlanta “Green Branch” fleets will be composed of approximately 30 percent hybrid gas/electric vehicles and 30 percent fuel-efficient vehicles that average a highway fuel efficiency rating of at least 28 mpg.
The largest of the “Green Branches” – Buckhead Area Enterprise Rent-A-Car – will offer nearly 50 hybrids available for rental. Additional “Green Branches” in the Atlanta area include Emory Area Enterprise Rent-A-Car, Downtown Area Enterprise Rent-A-Car and Dunwoody Area Enterprise Rent-A-Car.
In the past year, Enterprise has officially designated a total of eight “E85/FlexFuel” branches throughout the country.
The Taylor family, which owns Enterprise, National Car Rental and Alamo Rent A Car, operates the world’s largest vehicle fleet, which includes 4,000 hybrids, 73,000 FlexFuel vehicles and 440,000 fuel-efficient vehicles.
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